Earn Your Stripes

A rapidly growing roster of young stars. A clear new design direction. For adidas Basketball, the future is now.

Way Past Due

For 20 years, the 1996 Olympic team hasn't gotten the respect they deserve. It's time to change that.

Luxurious

Riding the wave of Steph’s signature sneakers, UA launched a new premium footwear line.

Plugged In

Phoenix Suns forward PJ Tucker has solidified his rep as the NBA's No. 1 sneakerhead.

KICKS 19 is On Sale Now!

KD, Kyrie, PG-13, Draymond and Boogie lead Team USA x Nike Basketball into the 2016 Olympics.

NBA News & Rumors

Features

We Can’t Be Stopped

We Can’t Be Stopped

With the majority of Team USA in the fold, Nike Basketball is using the Olympics as a proving ground to show why the brand’s position atop the more-competitive-than-ever sneaker world remains unquestioned.

Earn Your Stripes

Earn Your Stripes

A rapidly growing roster of young stars. A clear new design direction. For adidas Basketball, the future is no[...]

Something Positive

Something Positive

After surviving the dangerous streets of East Chicago, E'Twaun Moore has earned his keep in the NBA.

Way Past Due

Way Past Due

For 20 years, the 1996 Olympic team hasn't gotten the respect they deserve. It's time to change that.

Luxurious

Luxurious

Riding the wave of Steph Curry’s signature sneakers, Under Armour launched a new premium footwear line.

Definitely Good

Definitely Good

There's no doubt that Allen Crabbe's game is going to continue to get better.

NBA Tweets of the Week

NBA Tweets of the Week

Players talk about their 2K ratings, D-Wade learns about Snapchat and more in this week's NBA tweets.

Stay True

Stay True

When business was booming for AND1, it was because of the brand’s authenticity. To become a player in the sn[...]

Heart of A Lion

Heart of A Lion

Allen Iverson carried the Philadelphia 76ers all the way to the Finals in the best season of his NBA career.

Winning Time

Winning Time

Eighth-year pro Kristi Toliver has led the Sparks to a WNBA-best 21-3 record so far this season.

Great Expectations

Great Expectations

Derrick Favors has big things planned for himself and the Jazz.

Stephen Curry Is Unfair in NBA 2K17

Curry Is Unfair in 2K17

A hands-on preview of the upcoming game proved that 2K is about to have another hit.

Detroit Vs Everybody

Detroit Vs Everybody

Pistons forward Stanley Johnson showed no fear in his first season in the League, whether guarding his idols o[...]

Yeezy Season Approaching

Yeezy Season Approaching

Jordan, Kobe, LeBron…Kanye? If you thought ’Ye and adidas were making major moves already, just wait ’ti[...]

Plugged In

Plugged In

Phoenix Suns forward PJ Tucker has solidified his rep as the NBA's No. 1 sneakerhead.

Tweetcap: NBA Players React To Team USA’s Gold Medal Win

NBA Reacts To USA's Gold Medal

LeBron, Kobe, Harden and more weigh in on Team USA's win over Serbia.

Elevate The Game

Elevate The Game

Liberty legend Teresa Weatherspoon is leaving her mark on the game of basketball in a big way.

NBA Tweets of the Week

NBA Tweets of the Week

NBA players are totally impressed by Usain Bolt's performance in Rio.

World Famous

World Famous

Stories from the greatest park on the planet.

Homegrown

Homegrown

Brooklyn's own Isaiah Whitehead is ready to reignite New York basketball.

Real Recognize Real

Real Recognize Real

Award-winning poet and writer Sherman Alexie grew up on an Indian reservation with equal passions for pickup h[...]

College & High School

2016 Under Armour Elite 24 Recap

2016 Under Armour Elite 24 Recap

Some of the nation's top recruits battle in Brooklyn.

WATCH: Star Baseball Recruit Jordyn Adams’ Vicious Poster Dunk

Star Baseball Recruit Jordyn Adams' Vicious Poster Dunk

And to think, he doesn’t play basketball for his high school.

Top-10 2017 Recruit Hamidou Diallo Scores 47 Points in Exhibition Game

Top-10 2017 Recruit Hamidou Diallo Scores 47 Points in Exhibition Game

The Queens native goes off at the historic Kingdome court in NYC.

Zion Williamson Wins the 2016 Elite 24 Dunk Contest

Zion Williamson Wins the 2016 Elite 24 Dunk Contest

The rising junior brought some South Carolina flavor up to New York.

2016 Under Armour Elite 24 Preview

2016 Under Armour Elite 24 Preview

Meet the 24 players slated to partake in the 11th annual festivities in Brooklyn on Saturday night.

WATCH: Raymond Felton’s Nephew Jalek Felton Trains with Stephen Curry

WATCH: Raymond Felton’s Nephew Jalek Felton Trains with Stephen Curry

Jalek Felton's road to the Elite 24 included a stop with the back-to-back MVP.

2016 Big Strick Classic Highlights

2016 Big Strick Classic Highlights

Watch the best dunks, crossovers, blocks and more from the BSC national game.

2016 Big Strick Regional Game Highlights

2016 Big Strick Regional Game Highlights

Watch the best dunks, crossovers, blocks and more from the BSC regional game.

Summer Story

Summer Story

Now with 10 years of history to its name, we retrace the tradition of the Elite 24 Game, from New York to LA and back.

No Basic

No Basic

Baylor’s Nina Davis is just your average college basketball star on her way to becoming a WNBA mainstay. OK, maybe “avera[...]

2016 Big Strick Classic Scrimmage Highlights

2016 Big Strick Classic Scrimmage Highlights

Some of the nation's biggest high school stars showed out in Harlem before the Big Strick Classic.

Under Armour Announces 2016 Elite 24 Rosters

Under Armour Announces 2016 Elite 24 Rosters

The annual game features 24 of the top high school players in the country.

WATCH: Wichita State Head Coach Gregg Marshall Loses His Mind On Refs

WATCH: Wichita State Head Coach Gregg Marshall Loses His Mind On Refs

The Shockers' head coach threw a temper tantrum during an exhibition in Canada.

WATCH: Top-5 Recruit Trevon Duval’s Summer Mixtape

WATCH: Top-5 Recruit Trevon Duval’s Summer Mixtape

Trevon Duval had himself a big summer.

I Got This

I Got This

In Lauren Cox, the Baylor Lady Bears are getting the most prepared player in the Class of 2016. She also happens to be the No[...]

The World is His

The World is His

Harlem's Mohamed Bamba is a top-3 prospect in the Class of 2017, and though he'll likely sign with a traditional power, he ha[...]

Ball is Life

Ball is Life

Yes, their last name really is Ball. And yes, they've all committed to UCLA. Fresh off a historic season at Chino Hills (CA) [...]

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