adidas Announces James Harden Signature Sneaker

by July 22, 2016
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When James Harden signed his 13-year, $200 million deal with adidas last summer, the superstar guard was excited that he would have the opportunity to “voice [his] opinion” with the brand.

At adidas’ #LVL3 space in Vegas, Harden showed that his opinions and ideas are coming to fruition as he and the Three Stripes announced that Harden’s signature kick is coming in December.

While the sneaker itself doesn’t have a public name just yet, adidas launched the “Project Harden” campaign and gave SLAMonline an exclusive look into the co-creation process with a virtual reality presentation.

Details are scarce at the moment, but follow @projectharden on Instagram for more.