With his stardom burgeoning, Damian Lillard smartly opted out of his original contract with his chief corporate sponsor, and the All-Star point guard is on the verge of inking a rich new adidas deal. Per CSNNW:
“We’re close,” Lillard said on Tuesday. “Nothing final yet. I’m excited.”
Adidas had a 30-day exclusive window to reach an agreement with Lillard and that period was set to expire on April. 1, according to another source briefed on the situation. If a deal was not reached, conversations with Nike and other shoe rivals would have commenced as soon as this week, we’re told.
However, the talks have progressed to the point where adidas is in the driver’s seat.
Lillard, along with his agent Aaron Goodwin, were spotted on Tuesday with adidas’ officials at the JW Marriott in downtown Los Angeles, Calif., where positive back and forth dialogue took place, we learned.