by Chris O’Leary / @olearychris
By now, you’ve seen Ron Artest in his latest endorsement gear, BALL’N.
The folks from the brand sent us these two videos recently. The first features Ron Ron talking about why he went with the lesser-known brand and what his hopes are with the shoe company. He also talks about the d3o technology in the shoes and how it’s helped him feel a little bit lighter on his feet every day.
The second video features the founder of the brand, Rodney Jeter. The former US soldier tells you the story of how his company came to be, his goals of re-opening the closed up courts of his south side Chicago neighborhood and he speaks on the d30 technology. The video also gives a nice visual run through of everything that the brand has come up with this season for Ron to wear.