You know Spalding as the world’s largest basketball equipment supplier. Now, the brand has added a trio of young NBAers to serve as brand ambassadors. Sacramento Kings rookie Jimmer Fredette, Miami Heat guard Mario Chalmers and Washington Wizards rookie Chris Singleton will each wear newly licensed Spalding sneakers this season. A few more details, from our friends at Spalding:
In addition to supporting Spalding’s existing basketball and equipment product line, the three athletes will also support the launch of a new licensed shoe and lifestyle apparel line that further expands the brand’s consumer footprint.
As part of the brand’s 2012 campaign, the trio of rising stars will appear in digital and print advertising as well as in-store signage. They will also wear the new Spalding signature shoe during game time. The three also join Boston Celtics forward Paul Pierce, a long-standing Spalding ambassador of basketballs and equipment.
“We are very pleased to announce that three young rising stars in the game, Jimmer Fredette, Mario Chalmers, and Chris Singleton, will be key members of our team,” added Gary Barfield, executive vice president, Russell Brands, LLC, the parent company of Spalding. “Not only are these players exciting to watch on the court, but they share Spalding’s values of teamwork, determination and all that is true to the game. They will help showcase Spalding and help us lead an even larger consumer audience to be part of Spalding’s tradition of innovation.”