Under Armour’s entrance into the basketball world officially kicked off this weekend, as KICKS 13 cover star Brandon Jennings’ Micro G Black Ice sneakers went on sale in Milwaukee. Our friends at CounterKicks have the scoop: “Brandon Jennings officially kicked off Under Armour‘s long-awaited, finally-here basketball footwear lineup at the Foot Locker inside Mayfair Mall in Milwaukee last night. The momentous occasion brought out crowds of eager Jennings fans looking to take pictures, pull autographs and purchase Brandon’s new Micro G Black Ice signature shoe just releasing this weekend. Jennings sat, stood and posed for two hours with Sharpie in hand in what marks UA’s certified entrance to the competitive basketball footwear market.”

Pics of the event:

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Brandon Jennings Event