Under Armour has developed the “UA Shop” mobile app that is powered by health and fitness information from over 170 million members worldwide.

The mobile app draws information from the user’s workout history, purchase history and other data to make shopping recommendations.

Here’s more information from Under Armour:

Today, Under Armour launched UA Shop, the brand’s first mobile app dedicated to elevating the consumer shopping experience built on the Under Armour Connected Fitness™ platform. Integrating data from the world’s largest digital fitness community allows UA Shop to provide a deeply personalized experience based on athlete inspiration, workout history and previous purchase history. UA Shop is available for download now exclusively on the App Store and will be available soon in the Google Play™ store.

 

“UA Shop is the next step in our connected fitness evolution as Under Armour becomes a true Math House,” said Jason LaRose, Senior Vice President, Revenue, at Under Armour. “This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the products they want, when they want it. We are now able to provide custom experiences across our various categories specific to our diverse customer base.”

 

To get connected, download the UA Shop app from the App Store.