Details of the story, release, price, and packaging of the the first collaboration project from Wale and VILLA—the ASICS Gel Lyte III “Bottle Rocket”—have just been released. Remember, Wale previewed the sneaker before Game 4 of the NBA Finals.
The sneaker officially hits retail on June 26. From our friends at VILLA:
The movement continues. VILLA, the nation’s premier lifestyle retailer, teamed up with Wale and ASICS to deliver a special edition design of one of the most iconic footwear models of all time.
The first release from the VILLA and Wale partnership tackles the legendary ASICS Gel Lyte III. Dubbed as “The Bottle Rocket”, the sneaker takes its inspiration from the celebration of July 4th in the city. In NYC, Chicago, Philadelphia, Washington, DC, Detroit, Dallas, or any other city in the USA, people celebrate Independence Day with friends and family, grilling food, eating ice cream, playing games, and lighting fireworks. As a secondary story, “The Bottle Rocket” celebrates the American Dream. “No matter your race, gender, or socioeconomic status, everyone can have their bottle rocket moment—when our achievements propel us up to the stars, for all to see.” Patrick Walsh, Vice President Marketing, VILLA
The exclusive “Bottle Rocket” Gel Lyte III is constructed with a premium suede upper featuring contrasting blue and red color inside and outside panels, eyelets, and branding. The outsole contains a white base with an explosion of red and blue fireworks. Hints of 3M detailing can be found on the laces and the stars underneath the heel and panel netting. The foot bed has a mismatching stars and stripes pattern. The sneakers come packaged in a two piece multi-branded VILLA x Wale x ASICS “Bottle Rocket” box with a collectors edition Pintrill pin set and an alternate set of red laces. The Bottle Rocket retails for $160.
VILLA continues to expand into new communities across the country and aims to elevate the way the customer is treated by always putting them at the forefront of product creation. Each collaboration project is VILLA’s way of enhancing the customer’s shopping experience and empower them to JOIN THE MOVEMENT.
The VILLA x Wale x ASICS exclusive Gel Lyte III “Bottle Rocket” will be available in Men’s and grade-school sizes. The sneaker will be sold exclusively at select VILLA locations nationwide and online at www.ruvilla.com on June 26th, 2015.