The art of the sneaker review (or “unboxing”) has exploded on YouTube and on sneaker blogs. Every idiot with a camera and a local Foot Locker is making videos analyzing the latest colorways and materials, with grainy footage from their mom’s basement in half-hour long videos detailing exactly why such-and-such shoe is the greatest thing ever made.

Brad Hall blows every sneaker reviewer out of the water with the video you see above. You’ll just have to watch it for yourself to believe us. Try not to cry laughing. (Special shouts to his “basketball shorts.”)

H/T: Four Pins