Earlier this week we watched a host of celebrities—including Aziz Ansari, Jerry Rice, Landon Donovan, Kanye West, Hope Solo, Serena Williams, Tony Robbins, Leehom Wang, Richard Branson and Paul Rodriguez—vouch for the awesomeness of the Kobe System, and now we have Kobe himself explaining the purpose of the Kobe System to those big names. Directed by Jody Hill (co-creator and Executive Producer of HBO’s Eastbound and Down) and produced by Wieden + Kennedy, this spot (and the others) was shot in—where else?—Hollywood. “It’s fun to work with a group of very successful people and teach them how to reach new levels of success by using the #KobeSystem,” said Kobe Bryant in a Nike press release. “I’m teaching them how to go from the top, to over the top and I can honestly say I never expected to have this new career as a motivational leader.”

None of that should come as much of a surprise, considering Kobe went from the top to over the top just this week, dropping three consecutive 40+ point games and doing so with a terribly injured wrist. Learn more about the Kobe VII here, and be on the lookout for other spots from the “Success for the Successful” ad campaign.