Freshly launched this week on RUVILLA.com, “The Jordan Experience” aims to help online customers browse, shop and learn specifically about Jordan Brand products—all in one place from the trusted folks at VILLA.

VILLA recently partnered with Jordan Brand to bring this digital experience to life. Watch the video above for a formal introduction, and read up on the details below:

In 2013 VILLA debuted its e-commerce site without any representation of Jordan Brand merchandise. After two years of operation, VILLA is kicking off its official introduction of Jordan with a digital environment unlike any online to date. When designing The Jordan Experience VILLA focused on delivering excellence to enhance the way consumers interact with Jordan product. Michael Jordan is defined by his accomplishments on the court and built an extended legacy with the product he delivers off the court. VILLA put an added focus to deliver a site that can accommodate Jordan fans of all ages. VILLA also provides strong storytelling to close the knowledge gap for new Jordan customers.

 

Each and every product featured in The Jordan Experience is presented in an enlarged setting to improve and ease the shopping journey. Included in each product display page are unique stories related to the sneakers and apparel to deliver insight on the history of the design, color and connection to Michael Jordan.

 

In addition to the improved merchandise presentation a special section dedicated to the participants of VILLA’s A’s For J’s Program can be found on the site. The A’s For J’s section of The Jordan Experience puts focus on the communities, schools, students and teachers involved and affected by the academic achievement curriculum that rewards students with credit towards Jordan Brand merchandise for every A earned in math, English and science. Monthly blog stories and status updates will be featured periodically throughout the school year.