LeBron James and Sprite are on the search to find the next game changer, be it a musician, visual artist, entrepreneur, or civic leader. More details from Sprite:
“Through the Sprite® 6 MixTM by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience. James will select one game-changer to receive a $50,000 grand prize. The contest is a celebration of the launch of Sprite® 6 Mix by LeBron James, a limited-edition flavor of Sprite created in partnership with the superstar. Sprite 6 Mix is available nationwide in convenience retail stores.
People ages 18 – 30 who are changing the game through music, visual arts, entrepreneurship or community involvement can enter by creating a YouTube video. The video should be 90 – 180 seconds in length detailing their passion and aspirations within their field. Participants should complete their submission by posting the YouTube URL on Twitter with the hashtag #ChangeTheGame. Each video will be judged for creativity, originality, quality of submission and the entrant’s plan to use the $50,000 prize. LeBron James will get in the game by personally choosing the grand-prize winner.”