Since 2005, Wayne Elsey, the Founder and CEO of Soles4Souls, has given away over 12 million pairs of shoes to areas affected by disaster. On December 26, Elsey is releasing his first book, Almost Isn’t Good Enough. It contains the business principles that prompted the growth of Soles4Souls while offering a look at the heart of a man who chose not to look the other way in times of crisis.

Ordering a copy of Almost Isn’t Good Enough would be more than just a great holiday gift. One-hundred percent of the proceeds from the book will benefit Soles4Souls. That means, for every book purchased, 10 pairs of shoes will be distributed to people who desperately need them!

To learn more about Elsey’s new book and help make a difference, head over to wayneelsey.com.