Monday, August 16th, 2010 at 11:31 am  |  63 responses

KICKS 13: On Sale Now!

Brandon Jennings and Under Armour are about to take off.

by Ben Osborne / @bosborne17brandonkicksonsale

portraits by JUCO Photo

Thirteen years in, you should know the deal: KICKS is the sneaker bible.

Getting on the cover of KICKS is much harder than getting on the cover of a SLAM. Frequency is one reason: SLAM now leads KICKS 141-13 in terms of opportunities. The other is that you can’t just be a dope, compelling ballplayer, or just have dope, compelling shoes. You need both. A good shoe “story” (as folks in the industry like to say) helps too.

Well, Brandon Jennings has got all three. You should know the background by now. In sum: turned pro out of high school, signed to Under Armour as the brand began its slow entry to the basketball market, played a year in Italy, got hated on by NBA GMs and media in the lead-up to the ’09 Draft, got taken 10th by the Bucks, dropped 55 points in his seventh NBA game, appeared on the cover of SLAM #135, led the formerly dead deer to a deciding Playoff game and the franchise’s most exciting season in years, finished (an unjust IMO) third in the Rookie of the Year voting and liveblogged this year’s Draft for us. Whew.

So what’s new? The shoes are actually coming out. Much as Brandon is on the verge of turning the potential we’ve seen since he was 15 into being a top-tier NBA PG night in and night out, Under Armour is on the verge of bringing their long-awaited product to stores.

A four-shoe line of shoes, including Brandon’s signature “Black Ice” kicks, will be on sale in November. This issue will be on newsstands this week. Besides the lengthy Brandon cover story by yours truly, there is great stuff on all the brands making noise today: adidas, AND 1, APL, Converse, Dada, Fila, Jordan Brand, Li-Ning, Nike, Reebok and more.

In the next couple of weeks, we’ll be posting more photos and videos from the cover shoot, but if you want the full Brandon Jennings/Under Armour story, as well as other great photos and writing and hundreds of hot kicks for the fall, all in one place, buy the issue!

P.S.-Two corrections on behalf of our friends at Foot Locker who helped make this issue possible. The Jordan shoe shown on pg. 82 is obviously the IX, not the XIII. And the highly awaited Nike Foamposites that are advertised on the Foot Locker poster as going on sale September 4 will actually be on sale September 3. I think the rest of the issue, from art to edit to ads, is extremely on point. Enjoy!


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  • http://slamonline.com Ben Osborne

    Might be my favorite cover line ever. Credit to Lang. Hope our young readers get it!

  • http://tengu23@hotmail.com tato

    Upps, the cover is original, i think about Wade,Lebron, Kobe or another superstar, but this is really original, excuse me for my bad english…
    thanks SLAM for this special….from méxico

  • http://kb24.com Bigi

    My prediction was Young Buck, Tyreke or J.Wall…and they are all on the cover…sort of…

  • http://kb24.com Bigi
  • Atrain

    Awesome cover so dope

    Furious Styles? Classic

  • James

    Super cool cover. I hope Brandon jennings will have a good sophmore year, seeing how he struggled a bit as the 09-10 season progressed.

  • http://slamonline.com Lang Whitaker


  • http://slamonline.com Ben Osborne

    @Bigi: yeah, I almost linked to that post and discussion. I loved all the guesses and thought it was cool that people (you included) had Brandon as an option. Like I said over there, KD was never really an option for this cover because of his covering our World Hoops issue.

  • http://www.slamonline.com/ niQ

    I don’t know if its some firewall issues but I can never see the pictures, here and in the actual kicks of the day pictures.

  • http://slamonline moneymellz

    I think young buck cud be good but not as good as I see some other risin pgs in ghe L..I think guys like reke,rose,westbrook,rondo,curry,and even wall will all be betta then him..but he will have a solid career

  • Young C


  • PG

    I’m just glad it wasn’t John Wall!!

  • http://slamonline.com Matt Lawyue

    Love it.

  • snuff

    nice cover. the background and kicks logo colors are reminiscent of melo’s slam cover last year. but still awesome…

  • clutch23

    Shoes look awesome putting it on my Christmas list

  • http://google c_cantrell

    dope man.. jus dope.. i love bjennings game.. one of my fav players.. good job slam

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  • JTaylor21

    YoungMoney unlike that f*g Ricky “Martin” Rubio was unafraid of the league and didn’t care about playing in a big media market. I commend BJennings on that and a BIG fu*k u to that spanish broad.

  • http://kb24.com Bigi

    JTaylor why you so mad/ try to understand he (Rubio) didn’t want you as a fan/ A. Ricky WILL be a solid NBA PLAYER.PERIOD. B. Barcelona is nicer than Minny, or at least warmer. C. He has already played against the best of the best, Olympics anyone? (NOT the movie) D. Oh, and he is only 19…

  • Pingback: Brandon Jennings Debuts Under Armour Black Ice on Cover of KICKS 13 | The Shoes Blog

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  • logues

    lol at Bigi. old school eminem

  • http://kb24.com DreXnaW21

    i need to get this mag!!!

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  • http://www.stonesthrow.com Michael NZ

    Maaaan no way the young’uns gonna get Furious Styles. Cover looks awesome, can’t wait to pick it up. I had actually picked John Wall, but hey, I’ll settle, you know?

  • Da Real

    Buttah!!!!!!!!!!! no homo

  • http://www.yougotdunkedon.com LilKDub503

    Furious Styles, word to Boyz n da Hood.

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  • http://slamonline.com Lang Whitaker

    Glad at least some of you are getting the Furious Styles reference.

  • http://www.stonesthrow.com Michael NZ
  • http://tengu23@hotmail.com tato

    Jennings is the new iverson type…in good way…

  • Boss Bailey

    I had him or Rondo with the Hyperfuse.

  • http://www.twitter.com/TheDiesel Anton

    When white bubble font disappears, covers go from “good” to “great”.

  • Lucas

    Can’t wait for November! I’ve been waiting forever to get my hands on some UA shoes to hoop in.

  • http://www.slamonline.com Nima Zarrabi

    Nice work, fellas. Love the cover.

  • jdstorm

    Just watched Die Hard, now i cant get over how much jennings looks like the limo driver guy.

  • http://kb24.com Bigi

    Argyle, my kinda guy! El Classico.

  • http://www.google.com/news BETCATS

    Ill consider getting it. Im interested in the Li-Ning feature. They have an official eBay store that ships to the US and the prices are way higher then i expected. The craziest colors of the Baron Davis shoes were in the $130+ range. Cant remember if it needed a currency converter or not, but im pretty sure the price was in USD.

  • bucksfan

    guy over on realgm went with the Furious Styles thing. Bottom of page http://forums.realgm.com/boards/viewtopic.php?f=21&t=1046779&start=15

  • http://mogodude22@yahoo.com mogodude22@yahoo.com

    Hey everybody, my name is AJ and I’m currently looking for $PAID$ BLOGGERS TO HELP WRITE FOR MY NEW BASKETBALL INFORMATION WEBSITE THAT I PLAN ON OPENING NEXT MONTH. Anybody who is interested or has any questions can call me at 612-803-7432. Thanks and I look forward to hearing back from some people.

  • kenneth patton

    its about time under armour putting a shoe out for my man b.j. and its good that kicks put him on the cover.

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  • Karl Ma

    Where is the cover? Upload the pic!

  • http://Jackson David jackson

    Yo ……..yo. ……..like

  • http://air-tsinelas.blogspot.com Roy

    Dope cover. I’ma cop as soon as it drops here in the Philippines. Great job SLAM! :D

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  • str8 from samoa

    str8 up underamour is gonna take over!

  • Mollywood

    Could you please repost the cover shot? Doesn’t appear in my browser window, just a tiny red cross.

  • http://slamonline.com Ben Osborne

    @Mollywood: I’m guessing that is an Internet Explorer problem? We’re trying to work on better looks on IE, but any other browser should work fine. Try this post in Chrome, Firefox, Safari, etc and I think you’ll see it fine.

  • Jordan

    hey im just wonderin if KICKS comes with the subscription or you have to buy it seperately? thanks

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  • Boogie389

    How can I buy archived issues of Kicks magazine?

  • http://slamonline.com Ben Osborne

    @Boogie389: you should be able to find a couple on here: http://www.primediabackissues.com/Merchant2/merchant.mvc?Screen=CTGY&Store_Code=PB&Category_Code=SLAM
    Any KICKS you don’t see on there must have sold out from our back-issue department. In that case, your best bet is ebay…

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  • EJ

    Is it possible to still purchase this issue?

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