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Monday, February 6th, 2012 at 1:14 pm  |  13 responses

Welcome to Masaryk

With an amazing space in Manhattan’s Lower East Side, Nike Basketball shows how to #makeitcount.

As Brian Strong puts it, “It’s pretty obvious that the space is amazing, as is the product we’ve shared there. But we’re also trying to change your lifestyle. We can help people become better players, and also just be in better shape. So many people who have come through told me how they hadn’t been in the gym in a while and how stoked they were to be there.”

While it’s the flashy thought of free open runs with your boys that stands out at first about being a Masaryk member, the workout portion of the experience is pretty awesome too. I’ve known the lead trainer Smith (check Daryl out on Twitter and Facebook) for a long time but my initial visit to Masaryk was the first time I’d been put through a work out by him. And let me tell you: it’s not flashy. It’s work—in a very good way. Smith, who will serve as the lead trainer at Masaryk while Nike runs the place, has sessions several at the gym several times a week and is always available to the Masaryk staff for training advice. “I have a lot of history with Nike Basketball, and I’m Nike SPARQ-certified, so I think that’s why they approached me,” he explains. “This is a great opportunity for me to give the full D-Trained workout experience to people who wouldn’t normally get to have it. I’m all about authenticity, and that means hard work, usually in obscurity. I like to provide a soup-to-nuts workout to improve your game, and that’s what I’m doing here at Masaryk.”

There’s a members-only website where Nike will be showing off videos and pictures, while members of the public who want to get a taste should follow Masaryk Basketball on instagram.

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  • AD

    this looks like the gym off spacejam before and after lol

  • Pingback: Welcome to Masaryk – SLAM Online | Nike

  • Brad09

    brilliant marketing

  • Sam Man

    that’s really a cool gym area, wish I could have a tour and short game there.

  • Jay

    Damn, wish I could get a run in there.

  • andreanglais

    i play in a gym just like that before pic (ok, not that run down, but still) I love it; dead spots at the free throw line, balcony track that cuts off one corner, its a beautiful place with a palpable sense of history. That shiny black court (what up TRON) kind of freaks me out.

  • kh

    heaven

  • Jeff Min

    Great write-up Ben. Hope to see something like this hit Chicago.

  • marc

    Umm where are the seats?

  • EGOT

    Have any NBA or college teams ever done a blacked out court like this? Someone really should. Could be the basketball equivalent of Boise State’s neon field.

  • mike

    sick

  • rj

    roof is too low – arch

  • http://Google.com Dame

    Damn, I would love to play there

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