Tuesday, March 6th, 2012 at 4:27 pm  |  20 responses

Kicks: Spalding Signs Jimmer Fredette, Mario Chalmers and Chris Singleton

You know Spalding as the world’s largest basketball equipment supplier. Now, the brand has added a trio of young NBAers to serve as brand ambassadors. Sacramento Kings rookie Jimmer Fredette, Miami Heat guard Mario Chalmers and Washington Wizards rookie Chris Singleton will each wear newly licensed Spalding sneakers this season. A few more details, from our friends at Spalding:

In addition to supporting Spalding’s existing basketball and equipment product line, the three athletes will also support the launch of a new licensed shoe and lifestyle apparel line that further expands the brand’s consumer footprint.

As part of the brand’s 2012 campaign, the trio of rising stars will appear in digital and print advertising as well as in-store signage. They will also wear the new Spalding signature shoe during game time. The three also join Boston Celtics forward Paul Pierce, a long-standing Spalding ambassador of basketballs and equipment.

“We are very pleased to announce that three young rising stars in the game, Jimmer Fredette, Mario Chalmers, and Chris Singleton, will be key members of our team,” added Gary Barfield, executive vice president, Russell Brands, LLC, the parent company of Spalding. “Not only are these players exciting to watch on the court, but they share Spalding’s values of teamwork, determination and all that is true to the game. They will help showcase Spalding and help us lead an even larger consumer audience to be part of Spalding’s tradition of innovation.”

Join in the conversation by visiting Spalding Basketball on Facebook or head over to Spalding.com for more information.

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  • da real

    chinese brands must be done signing second rate players, haha

  • LA Huey


  • ab40

    these guys have been with the brand the entire season if I’m correct. Jimmer has been for sure, so why is this news?

  • Canesta

    rising stars??? HA-HA

  • Cameron

    I’ll take being a second rate player in the NBA any day…what’s wrong with that? they’re doing something they love to do everyday

  • theunsunghero

    smh @ da real…and just how much money are you raking in off of endorsements this year??

  • http://www.nba.com Red

    Lol @ unreal.

  • Jeremy

    So they can’t wear jordans..? damn.

  • JML-G

    Jimmer lmao… white men cant jump for sure, just shoot 3s, but nobody gives em ball in Sactown

  • Killerbees

    Great job Spalding. You have signed one of the hardest working most humble players in the NBA in Jimmer Fredette and you should be honored to have him representing your Company, he will be a star in the future for his basketball skill and his professionalism.

  • Miggy

    chalmers has been rocking jordans and lebron 9s this whole season

  • http://itsahardwoodlife.blogspot.com omphalos

    da real has a point, nothing any of these guys have done in the NBA has warranted the term “rising stars”. Singleton plays on one of the worst teams in the NBA, Jimmer was beaten out by the 60th pick in the draft, and Chalmers is just a role player on a good team. Weird that there are no pictures of the actual shoes in the album up there though.

  • RunNGun

    Spalding still making shoes? Damn.

  • Leo

    Brand new Spalding lands 2 starters and Jimmer —- a pretty good start — Mario is NO ROLE Player

  • IDOT

    Those shoes are $90.00.


    I thought they were gone be like $65 at the most. Hell, they have those guys selling the shoes. They won’t be making a impact unless they get a superstar to endorese them.

    For $90.00 I can go buy a pair of Kevin Durant shoes.

  • http://www.twitter.com/_dfrance dfrance21

    ^ You hit it on the head. What is their angle if its not gonna be extremely cheap performance shoes? Why pay $90 for Spaldings when you can get a pair of Durants or countless other Nikes for about the same price?

  • http://slamonline.com The Philosopher

    Told y’all Fredette was Jerry McNamara Jr…

  • Does it matter

    Jimmers actually playing some great ball and hit three threes in a row the other day

  • http://cowbellkingdom blackman

    Isaiah the 60th pick Should have his own shoe deal too.

  • http://slamonline.com Ben Osborne

    @blackman: Isaiah has a Reebok deal.