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Monday, March 11th, 2013 at 1:53 pm  |  13 responses

John Wall Introduces adidas Crazy Quick (KICKS)

Buckle up. Quickness is about to happen.

by Ryne Nelson / @slaman10

Long and dedicated hours of training are required to increase quickness on the court. But that’s only part of the quickness equation.

The right gear helps an athlete perform—and long and dedicated hours of research at adidas have produced a sneaker, the Crazy Quick, specifically engineered to help make athletes quicker.

“From making explosive cuts into the lane, grabbing a loose ball or being a lock-down defender, quick is the key to elevating to the next level,” says Robbie Fuller, adidas advanced footwear designer. “We designed the Crazy Quick with athletes in mind. Every player needs to be quick to out-perform the competition and this shoe gives them a unique advantage.”

Wizards guard John Wall may be the singular best judge of quickness in the game right now, and the PG immediately gave it his co-sign after debuting the Crazy Quicks against the TWolves.

“One play, when we threw the ball away, I chased Ricky Rubio down and blocked Luke Ridnour’s layup. That showed me I was getting quick; I was getting fast,” Wall says. “Just stopping and getting more traction when I was going.”

Being close to the floor is crucial to quickness. Four “Quick” zones comprised of 17 independent pods piston beneath the foot like mini shock absorbers. This allows for a thinner midsole, while providing a greater perception of cushioning.

“We broke the bottom up into segments to allow the outsole to adapt and keep most of the forces on the medial side, so the foot doesn’t spend more time on the ground,” explains Al VanNoy, global head of the adidas Innovation Team. “That was the theory, the idea, the genesis of the Crazy Quick.”

A snaking center line separates medial and lateral completely. “Originally, it was more down the center,” says VanNoy, “but through lab evaluations with high-speed cameras and filming from the bottom, we saw that if we moved the center line, it would work better with the joints and increase the high area of traction.”

The pods link to a first-ever TECHFIT upper built specifically for basketball movements. A re-engineered SPRINTFRAME adds “torsional rigidity” to moderate movement.

The Crazy Quick endured the most extensive testing of any adidas basketball sneaker yet. NBA athletes ran the sneakers through the same drills tested at the pre-draft combine. The nation’s top high school talent raved about the shoe at last year’s adidas Nations tournament (VanNoy says co-MVP Noah Vonleh deeboed his pair). More than than 1,000 distinct basketball movements were examined before the sneakers were first seen on national TV during last season’s Big East championship.

“This technology is totally different than anything I’ve ever worn,” says Wall, who notes there was practically no need to break in the shoe. “It allows you to better stop, break, change direction, accelerate. It changes the game for me. It makes me quicker, and I’m already known for being quick.”

Dame Lillard and Nic Batum of the Blazers will soon debut the Crazy Quick in Portland. Beyond basketball, the line includes football, running and training footwear to help athletes be quicker on the field, court and all phases of preparation.

“I want a shoe to fit my style of play, and this fits me perfect,” Wall says. “The Crazy Quick is super light, and makes it easier for me to go against my opponents. In a League of fast guards, being quick is what makes my game unique.”

The Crazy Quick will be available May 1 on adidas.com and other leading retailers nationwide for $140.

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  • 9 deuce

    He wasn’t so quick when Rubio kept picking his pockets at the end of the game.

  • http://twitter.com/niQknacks niQ

    I guess John Wall just doesn’t want to listen to Kobe. (Referring to switching to Nike)

  • patrick

    rofl, no mention whatsoever in the article about his no longer being with reebok..why is he no longer with them?!?!?

  • dvs

    Reebok is owned by adidas and Wall was asked to move to Adidas as Reebok seems to be moving in a different direction. it happened a few months ago. There’s articles on it on this site.

  • T-man

    Wall continues to put his name behind ugly shoes…

  • Da Real

    These are not horrible but it looks like another blah Adidas shoe. It’s not that ppl are Nike brain washed, Nike has just put out better product and marketing for the last 5+ years.

  • robb

    Crazy ugly. Not as ugly as those Reeboks but still ugly.

  • The Mauve Avenger

    The specs look like they were inspired by the UA Spine design in the sole.

  • coota0316

    Adidas put out the best tech shoes in basketball. Where nike put out the fashion shoe out in basketball. I know i use to work for both companys. Remember who get hurt the most wearing these products nike

  • coota0316

    This style of shoe is not bad , the concept of washington colors what make he shoe ugly, but wait to see the soild colors for the shoe.then judge the shoe

  • yh8 dgr8

    d howard and d rose both with adidas and both had season ending injuries lastyear..

  • bob

    it not that wall wanted to move to adidas really, it was more so reebok is working to make retros

  • nick.guevs

    well.. atleast Adidas are still making shoes made for basketball…

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