Friday, September 27th, 2013 at 1:11 pm  |  26 responses

Sources: Stephen Curry To Join Under Armour

Warriors guard Stephen Curry is set to leave Nike and join Under Armour, sources say. Under Armour has not confirmed the news, but Curry will debut his UA kicks commitment at Warriors media day Friday.

The Golden State star averaged 22.9 ppg, 6.9 apg and 4.0 rpg last season in 78 games played. Curry set the single-season record for three-pointers made in 2012-13, with 272. And, after considering offers from every major footwear brand this offseason, Curry has settled on UA.

He joins an Under Armour roster that already includes Brandon Jennings, Raymond Felton, Kemba Walker, DeAndre Jordan and Greivis Vasquez. Since entering the League in 2009, Steph wore Nikes his entire career until this season. His Nike deal expires this month.

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  • LakeShow

    They really, really, like Point Guards at UA.

  • Saleem Rainman

    No word on his endorsing of them flavoured mouth guards? lol

  • Allan

    They should make his shoes like the Micro G juke with the ankle sleeve

  • therichardkirby

    Fun media day question: “Roy Hibbert, will you be trying the ‘Stephen Curry’ flavored mouthguards?”

  • therichardkirby

    Good move for UA. Finally got that high profile star they were hoping Brandon Jennings would become

  • http://twitter.com/niQknacks niQ

    Should of went with Ektio =P

  • AiRsMiTh

    That UA technology better keep those ankles of his safe.

  • 23

    I get the joke. But on a serious note, do you think those shoes live up to their claims of ankle protection?

  • spit hot fiyah

    this is good since i don’t think people twist their ankles in ski boots, that’s what UA makes these days right?

  • idk

    I was going to say this with slightly different wording: They finally signed the star they thought Brandon Jennings would become.


  • gg
  • http://twitter.com/sooperfadeaway nbk

    in a sense yes. but not in general, the shoe is still just as dangerous to your ankle as most others. Nike implemented a different cushion + a wider base that helped with stability. basically sees to the same problem as that “bumper” does in the Ektio. But is essence, yes the Ektio gives added support. Just not significant. And the actual feel/weight of the shoe are an entirely different can of worms. Maybe they cut down on ankle sprains, but lead to shin splints, plantar fascitis and any other myriad of lower leg problems.

  • Curoo

    When will players wear Gucci and Louis shoes on the court?

  • http://twitter.com/sooperfadeaway nbk

    uhm, it’s already happened. i don’t remember who did it.

  • Lux

    It’s gotta be gilbert arenas right?

  • http://twitter.com/sooperfadeaway nbk
  • robb

    I like UA. More players should join them instead of joining Adidas.

  • danpowers
  • bk

    nbk, your intentions may be right but the evidence that the Ektio shoe prevents ankle sprains is overwhelming and there nothing to support your claims of “other injuries” related to the shoe. The rate of ankle sprains in Ektio users is diminished by around 99%. We stand behind those numbers. It’s pretty simple-if you care about preventing ankle sprains; wear Ektios. We have lots of orthopedists and podiatrists that support these claims.

  • http://twitter.com/sooperfadeaway nbk

    I don’t want to argue with you about your product. And after rereading my contact saying the added support is not significant is off base. I love the idea and the concept behind it, I just have lingering concerns. And I can’t trust any of what your saying about 99% more preventative. The sheer number of basketball players not wearing your shoes makes any figure on ankle sprain prevention without actual proof look like just a guess. And the severity of sprains your shoe prevents is what exactly? It cuts out 99% of minor, major, low, high, all? Ankle sprains…..Can I see a study? Normally the ankle sprains that people experience that do cause significant damage doesn’t seem to be preventable with a shoe, just based on the fact that flexibility in the ankle joint is imperative to high level athletic activity, and that same flexibility is what allows the ankle to sprain. But I am not trying to bash your shoe or anything like that, I totally believe it provides significantly more ankle support then your average basketball shoe, I just don’t honestly trust that it cuts out “99%” of the inherent risk to the ankle that comes with playing a sport that involves close contact running/jumping/cutting/etc….without seeing legitimate proof.

  • bk

    We do have studies performed in 2 major US Medical Centers showing significant reduction in ankle inversion (supination) compared to other shoes with and without braces/tape as well as no loss of mobility in the five motions necessary to play basketball (eversion, internal and external rotation, dorsi and plantar flexion).
    As far as the 99% goes, we have retrospective analysis on the thousands of players who have worn the shoe and based on published data of 5.5 ankle sprains per 1000 hours of basketball play (expected number) and the number of known sprains in our shoe, that number is well within range. I would be happy to continue this discussion with you off line if you would like more details on these studies. Contact me at info@ektio.com.

  • http://twitter.com/sooperfadeaway nbk

    You can’t just post a link for everyone to see? I’m sure it would serve your brand better to make public these studies. And as a person who has a completely blown out ankle, I am very interested in your shoe. Either way I will definitely get to emailing you further offline in the next couple days.

  • http://www.rich-imaging.com/ Dutch Rich

    Brah, I’m telling you, try them. Don’t give up during break in as your Achilles’ tendons will suffer some painfull friction. Double up on crew socks. After that I would love to hear your opinion. As much as I love sneakers I don’t think I would want to wear anything else.

  • http://www.rich-imaging.com/ Dutch Rich

    I have the Ektio Breakaways. As far as ankle protection they go beyond what I expected. Got my pair in April and I play on average 3 times a week for about 2 hours each session. I have other pairs of great performance shoes that I won’t even consider scrimmaging on. Even plain ankle soreness from extensive play is almost completely dismissed. Btw, I’m just a consumer and have nothing to do with their company. And on a side note. While no one at my gym has expressed any curiosity about these different looking kicks I haven’t witnessed any snickering either. I suspect this might be a concern for brand loyalists.

  • IDOT

    Under Armour makes good basketball shoes. I don’ see why everybody is uptight about him leaving Nike. Its good to see Under Armour making strides in the basketball world.