Tuesday, February 10th, 2009 at 12:31 pm  |  15 responses

Video: Dwight Howard — Man Child Of The East

Track Dwight’s encore all weekend.

Words by Chris O’Leary

Is anyone else surprised how quickly Dwight Howard has moved to the front of the class in the NBA’s popularity race? What happened to LeBron? DWade and his funny ads? Chris Bosh’s OG viral assault on the L? Apparently all it takes is a 6-10 center with arms the size of tree trunks donning a Superman cape and dropping 20 and 14 and you’re the man. Just like that.

As the coolest cat at the All-Star game this year in Phoenix, Howard will be offering up first-hand footage of his experience all week, on adidas’ site, as this video suggests. Below, I’ve got the big man’s schedule, so you can see exactly what he’ll be sharing footage of as the All-Star weekend progresses. It starts with the release of the “Man Child” and Real Talk (with Kevin Garnett) videos that dropped on Monday. Check the rest:

Fri., Feb. 13: Dwight will immediately start his all-access weekend with his T-Mobile, updating the tiniest amounts of info (what he’s eating and listening to) to the largest (his involvement with NBA Cares in the afternoon and in the Rookie-Sophomore game that night) straight to the adidas basketball website. Dwight will also be interfacing with his fans via Twitter and Flickr.

Sat., Feb. 14: Dwight will host a VIP media event, bringing technology to the court. That technology will specifically be TECHFIT PowerWeb and Padded compression gear. TECHFIT is part of the 2009 All-Star uniform and on Saturday, the league will announce that TECHFIT is now the official compression gear for the NBA. Then on Saturday night, Dwight will defend his slam dunk title. Again, he’ll be updating continuously on adidas’ site all day.

Sun., Feb. 15: Dwight will take his spot in the starting lineup for the East in his third All-Star game appearance and of course, will be adding footage to the adidas site on his experience there. Maybe he won’t add footage while he’s playing (that would be tough), but keep checking the site. I’m sure someone at the stripes will be tracking their main man while he does his thing.

And I thought I’d leave you with a few behind-the-scenes shots from the “Man Child” video shoot, taken by famed sports photographer Walter Iooss, Jr.

Behind-the-scenes shots at the "Man Child" video shoot.

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  • http://hibachi20.blogspot.com/ RV

    nice shoes.

  • tenorca

    He should add a “B” to that jersey.

  • Ole M

    Dwight is a likeable person. Always with a smile, has fun playing, and does not seem to take himself too seriously.
    Bron is too much business.

  • http://docfunk.blogspot.com Doc Funk

    He should join Joe Johnson, Kevin Durant, and OJ Mayo in the HORSE/GEICO event, and dunk on a 12 ft hoop. The rest of the contest might go downhill from there.

  • niQ

    no dunking is allowed in the Horse event. don’t know why. I guess it would spoil the dunk competition. but yea, Dwight is the future.

  • http://pizzaburek.blogspot.com SchW

    whats with the tank top….? is that for preventing injuries to the kidneys…or sumthin like that?

  • http://www.slamonline.com Nima Zarrabi

    Great concept by adidas and Mr. Howard. I may have to rock Germans all weekend.

  • http://idunkonthem.blogspot.com/ albie1kenobi

    niQ, technically, his superman “dunk” wasn’t a dunk…
    just saying.

  • http://www.kicksonfire.com Anton

    I heard he’s gonna jump a phone booth

  • http://www.kicksonfire.com Anton

    @ Ole M : yeah, Bron’s all business

  • http://www.orlandosmagic.blogspot.com OVERWADED

    -A slam dunk (or simply a dunk) is a type of basketball shot that is performed when a player jumps in the air and manually powers the ball downward through the basket with one or both hands over the rim. This is considered a normal field goal attempt; if successful it is worth two points. The term “slam dunk” was coined by Los Angeles Lakers announcer Chick Hearn. Prior to that, it was known as a dunk shot.

    Isn’t that exactly what Dwight Howard did?

    Just saying…

  • Chris O’Leart

    I heard he was gonna jump IN a phone booth. From the free throw line.

  • ENDSwing

    Ya’ll Ninja’s forget the Tap back take that dunk in the Finals. Good kid with not to much of an ego. Treated my Daughter nicely when I met him so we good For Life

  • Ole M

    He should dunk it from the free throw line. At the other end of the court.
    That, or do it upside down.
    Anyway, I’d like Jr to take this one. :)

  • http://ca.youtube.com/watch?v=RBQEmmgDl9I Boing Dynasty

    Why did they need need to use the music from the sex scence in Belly for this ad?