Wednesday, March 11th, 2009 at 1:59 pm  |  42 responses

Video: Get Dunked On By Patrick Chewing

Learn to speak Snacklish.

As reported in last week’s NYT, Snickers is unveiling a new ad campaign centered around a new “language” called Snacklish. The candy giant is starting with a boom with this highly effective 15-second spot featuring the center formerly known as Patrick Ewing — now Patrick Chewing, when translated into the playful candy vocab. Chewing’s unkempt hightop wig and the too-tight jersey are the gems of this money commercial. Enjoy!

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  • http://www.slamonline.com Ryan Jones

    Would you believe they paid me entirely in candy bars?

  • http://allanzuss@yahoo.com Mendel

    Pattrick Goldclubing

  • http://www.shawn-kemps-offspring.blogspot.com Eboy

    I can’t believe Ryan did a commercial with someone besides Bron Bron.

  • JAMS

    i like how the jersey still says ewing though. pour pour editing

  • http://ittakesanationofmillionstoholdthissac.blogspot.com ciolkstar

    pour pour spelling

  • http://ittakesanationofmillionstoholdthissac.blogspot.com ciolkstar

    Damn, I wish I could watch this vid at work. That picture with the messed high top is terrific.

  • http://www.youtube.com/watch?v=RBQEmmgDl9I Boing Dynasty


  • http://www.myspace.com/freedmusic Fredd

    hahaha I love Patrick Chewing

  • http://hoops4life.com overtime

    man wish we were gunna get this in UK

  • Chris Ujma

    next? Mars Blackman? Milky-Wade? Kobe ‘Jelly Belly’ Bryant? Hershey Hawkins? Kerry Skittles?

  • http://www.rich-imaging.com Dutch Rich

    copywriting genius, brilliant!!

  • http://www.kicksonfire.com Anton

    Milky-Wade is a great idea

  • http://www.kicksonfire.com Anton

    and Shaq could go with Eat More

  • http://www.kicksonfire.com Anton

    Celtics = 3 Muskateers, Dirk = Cadbury’s Flake, Iverson = Skor, Rasheed Wallace = Cadbury’s Time Out, and the Clippers = Reese’s pieces of turds.
    I think we got something here, fellas.

  • Kozmic

    Ryan looked like Chewing when MJ aka Butterfinger slammed it straight to his face… But Pat is awesome..

  • http://sjsu.edu davidR

    strangely, when the backboard explodes, i feel like i want a snickers.

  • Bostwik

    Strangely, when Chewing is dunking he seems to have lost 50 pounds midair and regained them when he landed.

    But funny as heck though. I laughed so hard when I saw it the first time.

  • Tuomas

    Did it look THAT bad when Ewing actually dunked? Funny ad though.

  • http://www.slamonline.com Nima Zarrabi

    What is up with Pat’s hair? Hopefully that is not how he’s rocking his hair these days. He surely made enough scrilla to afford a decent barber.

  • vmcb


  • http://asportsscribe.blogspot.com Jason Clinkscales

    I’m so happy right now. This was just great.

  • clapzilla

    When I Saw This On TV Last Night Chewing’s Voice Was All Goofy. I Guess Now That I Hear It Again It Sorta Sounds Like Him. I Could’ve Sworn His Voice Was Deeper Though. If He Can Bust Backboards Like That Then We Gotta Get Him In The Dunk Contest!

  • JoeMaMa

    What a stale move.

  • nate james

    haha its the funniest thing iv ever seen!
    haha i love this video.
    haha argh then he gets all skinny and stuff, then bam back to patty chewy

  • http://slamonline.com Yknot

    My contribution, Glen “Big Baby Ruth” Davis.

  • Blue

    @ Ryan: Is that the going rate for flopping these days? LOL! Funny commercial!

  • Teddy-the-Bear


  • http://www.bumpertunes.com Calvin Lotz

    I love how he takes the rim with him.

  • http://www.blogs.myspace.com/orignadro Witness

    sadly that was me who got posterized.

    i told them i wanted david robinson or hakeem.

  • http://www.myspace.com/mcnarrative Kieran

    C-Webb should do a Timeout one

  • http://twentythreenine.blogspot.com Russ Bengtson

    Pat looks like a giant Luther Vandross—whose middle name was actually Ronzoni????

  • mumadone

    It would be nice to learn how to open a snickers wrapper like that.

  • http://www.lkz.ch Darksaber

    Good one Ryan Jones, in the name of the Steve Nash found “Pathetic attempts to get a charge” Club, we commend you. OOPS!

  • http://breadcity.wordpress.com Jake

    I’ve literally watched this 20 times in a row, and it’s still HILARIOUS! Ewing nailed it.

  • Honeycutt

    Is that the street court from NBA Live 2000?

  • http://www.triplejunearthed.com/dacre Dacre

    My favourites are the James WhiteKnights

  • http://sportzin.com Joey E.

    we need Pat to get the flat top back

  • Harlem_World

    Somewhere, in Serbia, off of a dial up connection, Vlade Divac is smiling.

  • Harlem_World


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  • Diesel

    I’m serbian and Vlade is my hero.

  • http://thesportshernia.typepad.com/ TheSportsHernia

    “copywriting genius, brilliant!!”

    Hope you’re kidding. I guarantee this is the idea the copywriter hated most and threw together at the last minute. It’s horrific.