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Tuesday, December 13th, 2011 at 12:46 pm  |  19 responses

Video: Nike Ad for the Zoom Kobe VII


For Kobe Bryant’s latest signature shoe, Nike created a wordless, highly-stylized ad. Enjoy.

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  • Mackenzie

    too fresh.

  • jay rose

    meh its ok

  • Jono

    They look pretty decent without that bloody sleeve.

  • http://slamonline.com LakeShow

    I dig.

  • http://360special.blogspot.com/ dev0

    Kobe “Different animal, same beast”

    Nike “I don’t even know what that means…”

    Kobe “No one knows what it means, but it’s provocative. It gets the people going!”

  • http://slamonline.com The Black Rick Kamla

    …meh is right

  • Duck Johnson

    Wow. That ad really gives you a sense of what it must feel like to be a world class athlete who constantly has to sit down and insert a new inner bootie into his shoe.

  • robb

    Kobe deserved better, and honestly the adaptation concept is very good, they could’ve developed something very interesting. But this? this was 100% meh…

  • dapluva

    man kobe needs a high top not a soccer shoe

  • http://www.slamonline.com Henkenzo

    that shiit cray

  • http://www.facebook.com/joe.l.brewer3 BlackPhantom

    It was ok, they shouldv’e put more into this ad though, it almost looks thrown together.

  • JEr dawg

    The gear is nice. Those “strong” pairs with strap is useless. So what if it’s tighter? Your ankle is still messed up.

  • http://www.slamonline.com biged

    there was a 100 ways they could have made their point come across better than him sitting down and changing the sleeves.

  • http://www.slamonline.com House

    wonder if these Kobe’s will last longer and not rip/tear etc like the previous models have been prone to do.

  • DHart

    It is actually a myth that it is easier to tear up your ankles with a low top shoe. It is just as easy to do in a high top. I work for Nike, who researched it a ton and it is a myth. So, just because this shoe is a low doesn’t mean there is no ankle support.

  • Mburb321

    Its just a viral ad, they aren’t going to spend a ton of money on it because their marketing budget is going to another Robert Rodriguez production.

  • http://averysmith.org Avery Smith

    This is sooooo stupid. Who is gonna change their in soles during a game? That’s soooo dumb. First of all, in case you didn’t know, professional athletes tend to have molded in soles that match the unique shape of their individual right and left feet. In other words, the shoes they wear are not the shoes they sell. Secondly, basketball is like Jazz, it’s IMPROVISATIONAL! Sometimes your game is quick, sometimes your game is strong. It all depends on how your opponent is playing you at any given moment. What moron is gonna change their in sole during a time out or half time, so that they can adjust their game? Thirdly, Magic didn’t need switcheroo insoles. Neither did 6 Ring MJ! Bill Russell got 11 Rings in Chucks! I used to love Nike/Wieden+Kennedy marketing. Now I feel like they think we are just plain stupid. Fourthly, these cost $200+!! I wish we had more Jim Brown type players who stood for more than stupid Chinese labor exploited shoe deals. Come on Kobe. Have a backbone.

  • Ballislove

    What’s Gucci my niqqa?

  • Mike

    Duck Johnson Posted: Dec.13 at 2:45 pm
    Wow. That ad really gives you a sense of what it must feel like to be a world class athlete who constantly has to sit down and insert a new inner bootie into his shoe.

    HHHAHAHAHA

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