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Thursday, January 19th, 2012 at 11:06 am  |  12 responses

Video: Rajon Rondo is BIG in New NBA Commercial

The League’s newest TV spot.

Here’s a TV spot from the League’s new ad campaign “BIG,” which features NBAers stepping up when it matters most and acting, well, “big” on the court during crucial moments. Watch Celtics guard Rajon Rondo come up big in the commercial above.

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  • scott

    Primus sucks…. no really

  • http://www.laumol.nl/weblog Laumol

    Wow! Never thought I would hear Primus in an NBA ad.

  • vtrobot

    I’m not a fan, but Les Claypool has skillz. Show respect where it’s do. Pretty good ad. This is my favorite recent one:

    http://www.youtube.com/watch?v=fbcAwi81nVc

    Most of those Blake/KIA ads are surprisingly good too. Dude will be huge. Good for him.

  • Brion

    I was never a huge Primus fan but dudes have sold over a million records, toured the entire planet and made a living playing music. And yes L.Claypool has major skills. Yet he sucks according to some dork sitting in his moms apt.

  • Heals

    At least they didn’t go with the footage of his arm bending in the playoffs or like it did last night…

  • AQWORD

    Should have been a B.I.G. sample ‘ SICKA THAN YOUR AVERAGE UGH !!

  • http://www.twitter.com/_dfrance dfrance21

    Should have used the dive and lay up against Jason Williams a few years back.

  • robb

    Claypool is awesome, WTF are you talking about he sucks?

  • Larry Johnson’s Gold Tooth

    RONDO is my dude…i agree with dfrance though that was sick…i remember watching it live and YELLIN …

  • abaci

    primus doesnt suck. fact

  • hloas
  • hloas

    but i really don’t like Rondo, im a Bulls fan

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