Friday, October 5th, 2012 at 11:55 am  |  8 responses

Chris Paul Brings L.A. to a Standstill (VIDEO)

CP3(.VI) gets his own frozen moment.

Jordan Brand is going all out for the launch of the CP3.VI. The latest example of that is this flick they unveiled this week. An artsy, hip and certainly painstaking video to shoot, CP3′s “Frozen Moment” is, as JB’s YouTube explanation reads, “a live ‘frozen’ moment using a chain of Chris Paul doubles in Venice Beach, CA. What unfolds is a unique traction story of how CP3 cuts through L.A.”

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  • http://twitter.com/ChristopherDJL Chris Lefebvre

    That was weird as hell


    First Melo got a bunch of little hims in a commercial that arent anything like him, now CP3 has the same deal going on. To me it seems like egomaniac Michael Jordan is saying there are a lot of little hims running around, but still only one Jordan. Or he’s just into weird commercials for this season!

  • Mr.King

    1:21 a guy blinks…. just saying

  • daBIZ

    It seems that both MOCA and LACMA erupted, and contemporary art, somehow, spread like lava across the 405, pass Lincoln and Abbot Kinney, directly onto Venice Beach. God bless my city. This commercial doesn’t make 2 oz. worth of sense. But I gotta support it. We need CP3; this town needs da CLIPPSHOW!

  • http://www.facebook.com/qcollingwood Interdico Scriptor

    What is the problem? That was awesome!

  • servantofthemosthigh

    why does a white guy have to get banged on? Racism man

  • stokesey

    my initial reaction too…

  • Gusfraboo

    this is actually one of the better Jordan commercials I’ve seen in a while. It’s not weird, just creative