Thursday, April 22nd, 2010 at 11:30 am  |  25 responses

Story Behind the ‘Melo’s People of Utah’ Ad

You’ve surely seen the spot a number of times by now, and the Denver Post caught up with Anthony and asked him to explain the thinking behind it: “You like it, think it’s funny?’ That was Carmelo Anthony’s first question when the topic of his TV ad came up. The Nuggets star teamed up with Nike’s Jordan Brand to air a creative albeit confusing commercial, which has aired during the Denver-Utah series. It is like a political ad, promoting the greatness of one Carmelo Kiyan Anthony — the catch is, it’s seemingly sponsored by ‘the fans of Carmelo Anthony in Utah.’ Denver’s all-star forward talked about the ad Wednesday. Asked about its purpose, Melo said: ‘To make it seem like all the fans in Utah are rooting for me. It’s just stirring some stuff up. If we had played Phoenix, it would be the same thing.’Turns out the ad was made to rile the fans. Asked how he thinks the fans will react to him in Game 3, Melo said: “Of course, they’ll boo me … It’s the playoffs.”‘

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  • http://slamonline.com walt williams


  • Willie

    I think it’s hilarious. The people of Utah — the non-Carmelo Anthony fans with no sense of humor — most likely will not find it amusing.

  • justin

    What up walt? Still rocking the tube socks?

  • spit hot fiyah

    the wizard!!!!!!!!!!! holla atcha boi

  • http://Twitter.com/pdxgaybball Dma


  • LA Huey

    It’s not like Utah can get any louder. btw, SLC might be about as high on JoNoah’s list of vacation destinations but that Jazz crowd is great. All game, they’re either cheering or booing at deafening volumes.

  • matt

    unless the city is somewhere where joakim can go swimming in the ocean with a topless model, he aint going to like it. so yeah, no slc for him even though it is a great city.

  • http://slamonline.com Brad Long

    I thought it was pretty damn funny.

  • http://nicekicks.com CharmeloMan

    Thats clever, had me fooled

  • http://djsfklrf.com Jukai

    … yeah, I don’t think I get it.

  • Rob

    Too clever for me

  • http://wealwayswin.net Hersey

    Would have been cooler if actual fans made this.

  • Rob

    Actual Melo’s people of Utah???

  • http://www.twiter.com/dfrance21 dfrance21

    I was confused as hell when I saw it. I guess it did its job because I’m sure a lot of people were asking about it.

  • chintao

    At a certain point, in-breeding takes its toll and the invdividuals contemplated can no longer be considered “people”.

  • January12

    I thought it was funny as HELL!!!!!!

  • RayRay20


  • D_ALL

    Carmelo can suck it. Easily one of the most ridiculous players in the NBA

  • Ken

    I thought it was brilliant. It’s well put together, it confused me, and it must have confused/annoyed Jazz fans. Loved it. Your stock is rising, Carmelo.

  • http://www.myspace.com.iamtheocean dreudamn

    pretty original concept, but he looks kinda stupid now. :)

  • http://www.slamonline.com MooButter

    If he keeps fouling out of games, callig out his teammates after losses, and generally not leading them to victories, he will continue to gain fans in Utah. Dumb commercial. p.s. Jordan Brand: Hire new marketing people.

  • http://www.slamonline.com MooButter

    If he continues to foul out of games, call out his teammates after losses, and not lead his team to victories, he will continue to gain fans in Utah. Dumb commercial, it was too much of a stretch. Jordan Brand: Hire new marketing people.

  • utah jazz fan

    maby not so funny now huh mellow. best let sleeping dogs lie. YOU DID”ENT maby should change it to mellows fans in denver because thats were you will be STAY”EN. as utah moves on in the play off”s. just keep on smil”E#N on your way back to denver.

  • Dallan

    I’m a huge Utah Jazz fan and I thought it was hilarious and very creative! Although, it would have been sweet if your Utah fans had actually made it. I don’t think it really got into the fans heads because most people I’ve talked to thought it was funny :)

  • Utah

    Dear Anthony,

    We hate you.