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Friday, January 28th, 2011 at 12:35 pm  |  30 responses

Adidas Debuts New All-Star Uniforms

In next month’s All-Star game, we’ll see some new faces, and also some new gear. Earlier this week, adidas debuted the new uniforms, the first-ever TECHFIT PowerWeb jersey option and footwear for All-Star weekend. Here’s the press release, from news2know.net:

PORTLAND, Ore. (January 28, 2011)- adidas, the official uniform provider for the National Basketball Association, today unveils the new uniform design and innovation for the 60th NBA All-Star in Los Angeles.

The NBA All-Star uniforms are inspired by the glitz and glamour of Hollywood and, for the first time ever, NBA All-Stars have the option to wear an adidas TECHFIT PowerWeb compression jersey or NBA Revolution 30 jerseys.

“Los Angeles is an exciting convergence of sports, style and entertainment unlike any other place in the world,” said Lawrence Norman, adidas Vice President, Global Basketball. “Our latest on-court uniform design and innovation, as well as our off-court footwear and apparel, celebrate the city and the game of basketball. NBA All-Star is the premiere event for adidas to showcase our innovations on basketball’s biggest stage and there is no better time or place to show basketball fans around the world how our products make the best athletes in the world, lighter, faster and stronger.”

The new NBA All-Star TECHFIT jersey features strategically placed Thermoplastic Polyurethane (TPU) powerbands that align core muscles and boost power to key muscle groups for more efficient movement that increases acceleration and endurance. The compression fit improves movement by preventing opposing players from grabbing loose jersey fabric and slowing them down.

The new NBA All-Star uniform design pays homage to Hollywood with big bold block typeface inspired by the Hollywood sign, and the East and West team names featuring the Los Angeles skyline embossed in the lettering to further recognize the city. Paying tribute to the diamond anniversary (60th game) of the NBA All-Star Game, the uniform features an integrated diamond pattern that stands out under the arena lights.

The on-court warm-ups are designed to mimic a three-piece suit often seen on the red carpet. Warm-up jackets feature cuffs in the standard formal three snaps and have an embellished internal pocket similar to a suit coat, while the lining of the jacket has the same print as the uniforms to tie in the premium and stylish red carpet look.

A full range of NBA All-Star apparel from adidas including shooting shirts, shorts, pants, track jackets and other collections is available for fans at the NBA Store at Jam Session, retailers across Los Angeles including the adidas Sport Performance Store at the Third Street Promenade in Santa Monica, Calif. and NBAStore.com.

NBA All-Stars and East squad starters Dwight Howard and Derrick Rose will debut a second version of their adidas signature shoes during the NBA All-Star Game. Howard will sport the Super Beast, while first-time starter Derrick Rose will debut the adiZero Rose 1.5. Other adidas athletes will wear the adiPure or Crazy 8 basketball shoes during NBA All-Star.

The second version of Derrick Rose’s signature shoe, the adiZero Rose 1.5 is lighter and more supportive than its predecessor because of a new formulation of SPRINTSKIN, which is directionally engineered to provide optimum reinforcement, superior breathability and increased durability. adiZero Rose 1.5’s three-paneled SPRINTSKIN zones represent each of Derrick’s brothers (Reggie, Allan, and Dwayne) who helped support him through his journey to the NBA. Rose will begin the All-Star Game in a yellow colorway of the adiZero Rose 1 and debut the adiZero Rose 1.5 in the second half.

Rose’s East squad teammate in the paint, five-time NBA All-Star Dwight Howard, will debut the adidas Super Beast on the court for the first time at NBA All-Star which features an all-new support system built for his unique style of play. The double stacked Z shaped TORSION SYSTEM features two deep grooves that run along the arch that allows the foot to easily rotate or twist inward, but slow the rate that the ankle can roll outward. This simple solution limits injuries and increases the body’s energy efficiency.

The adiZero Rose 1.5 and Super Beast roll out beginning February 18 for MSRP $100 at Foot Locker, and will roll out in various colorways through April.

The adiPure basketball shoe features a SPRINTSKIN upper for lightweight flexibility and PURE MOTION outsole technology to provide optimum support and cushioning. The adiPure will be available in February for MSRP $90-$100 and the collection includes limited edition All-Star colorways, in-line colorways and a special, limited edition Snoop Dogg adiPure collaboration colorway.

adidas will also re-issue the iconic Crazy 8, which also features PURE MOTION technology that follows the form and function of the foot for fast, versatile players. The Crazy 8 will roll out in multiple colorways in February for MSRP $100.

In Los Angeles, NBA All-Star Jam Session presented by adidas provides fans the once in a lifetime experience of participating in the NBA All-Star excitement. Fans have the opportunity to meet and collect autographs from NBA Players and Legends and see some of their favorite NBA players, mascots, dance teams, and celebrities. Jam Session is non-stop basketball action where fans can indulge in everything basketball from comparing hand and shoe size to competing in skills challenges or getting basketball tips from NBA Players and Legends. Fans will have the opportunity to jump on the adidas court to take part in a variety of events and exhibitions. The NBA All-Star Jam Session presented by adidas will take place at the Los Angeles Convention Center from Feb. 17-21. For event times and schedule visit, www.NBA.com/jamsession.

About adidas

adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Dwight Howard, Candace Parker, Derrick Rose, Tim Duncan and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.

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  • Andrew

    Is that the techfit jersey technology used for the FIFA world cup adidas uniforms?

  • mdvinck

    They look exactly the same as last years :s

  • MUBWAR

    no they don’t mdvinck. change your glasses

  • Darrell

    I’d rather see the home in white again.

  • Harlem_World

    Nike all day – everyday. Adidas will always be playing catch up.

    Just stating facts.

  • BRAVO

    ADIDAS IS THE ISH! ALL DAY I DREAM ABOUT SEX MU HOMO!

  • jay rose

    ADIDAS ALL DAY EVERYDAY EVEN HOLIDAYS!! DROSE 4 MVP!!!!

  • http://slamonline.com The Black Rick Kamla

    this is why adidas should stick to….well whatever it is they do….Nike and basketball go together like hand in glove. One of the reasons I’d never buy a new NBA Swingman jersey is because I’d rather not have the adidas symbol under the NBA logo on my joint….These just look like a dumbed down version of last years jerseys which also looked garbage…LAME

  • Jer dawg

    I love the innovation adidas is doing. The compression jersey is sick! It’s like playing a pick up game in wife beaters, except it dries quickly. Wow! Not for the fat guy that’s for sure. Sure fire athletes need only apply to wear them. The revolution 30 jerseys are hot also. If Nike made these them everyone is on it. This adidas technology is a build on dri-fit concept which is also great. Pushing the envelope is great. I love Nike, but Adidas is pretty damn awesome, too.

  • HAMMER

    Nike,adidas. Adidas,nike. Its the same. Even b4 adidas took over nike had some sh*tty all-star unis as well. Should revert back 2 the classic yet simple all-star jerseys last used n ’03 and n yrs past. Either that or have the players play n their respective home and away colors. I believe that was last used n ’02 all-star game. These new unis r just..blah!

  • wilz

    its sorta awkward to see d rose like that. looks kinda preggers…must b those ulcers

  • http://www.twitter.com/gerardhimself Gerard Himself

    “d rose looks kinda preggers”… I’ll add that to the list ‘things you’d never expect on a basketball website’.

  • NJ4Life

    Still think the best way to go is with each player wearing their respective teams uni. But Stern would never allow it because then you wouldn’t have to buy another jersey to have the “all-star” jersey (conceivably). To solve both those problems, I think they should let the players wear their team jerseys, except each conference has their own color scheme. Anybody?

  • Roberto

    Next they are going to come out and say the players can wear spandex shorts with their “compression” jerseys and explain that this will allow the players to glide effortlessly through the air longer and keep their bodies sweat free while doing it.

  • aj7512

    Again, adidas is this really the best you can do?

    The all-star shoes look basic and still lack any creativity. Now you produce uniforms for what will be the biggest televised game and this is all you can do? Last thing, if you are going to spend a lot of money on athletes and then feature them in your creative you might want to make sure DRose actually has a jersey with his number on it (#1 not #11). Again great example of why nike has 95% market share and adidas has maybe 2%.

    Just as an FYI just because nike can keep rolling out the Jordan in a million colorways doesn’t mean you can with The Kobe/Crazy 8. You have been there and done that, again try something new!!!!

  • jam-o

    Ive never liked the whole all star uni’s idea… I liked it when they went through that stretch from like 96-02 where everybody just rocked their regular jerseys. Seeing all the different colored uni’s on the court at the same time was pretty dope but i get that the NBA just wants to make some bread off merchandising…

  • Ali Saadat

    at least the all star jerseys dont look stupid this year

  • http://thahiphopcorner.com/forusm Kevin

    They want the players to wear tight jerseys? GAY

  • http://lakers.com stu

    next year they’ll be painted on.. seriously nothing beats home whites v away dark uniforms – RIP 1997-2002, gone too soon.

  • Stillballin

    Drose looks like he have a beer belly on that picture.. Hehe..

  • TheTruth

    Man adidas is the $h!t, if it wasn’t for jordan none of you guys would be wearing nike.

  • Dre Baller

    how long before they start wearing uniforms like the Autralian women’s team? http://www.flickr.com/photos/ntisocl/2810119341/in/photostream/

  • youngmuggsy

    Thanks for the advert Slam.

  • http://slamonline BossTerry

    Haha @ Gerard @ 3:33.. Remember when the asg was in San Antonio and the jerseys had hot peppers all over them?

  • http://thetroyblog.com Teddy-the-Bear

    @ NJ4Life: That’s a great idea, actually.

  • http://w blaziny

    to gay!

  • http://www.twiter.com/dfrance21 dfrance21

    I think it was best when they had all-star jerseys that were color vs. white and themed to the home court they were playing in. The Phoenix all-star game in I think it was 96 comes to mind. They had purple road uni’s for the East and both jerseys had purple, orange and white in them like the Suns colors. They even had a cactus on them.

    And Nike went to a tighter fitting jersey for the college players a few years ago. I wonder if this is the advancement of that?

  • Jose

    DRose can not be playing if he’s expecting soon. . .heheh

  • r2j

    Those are OK but watching players wear their respective jerseys mean a lot more. If this was 2003, I wish I can see DRose in the all star game with a Bulls Jersey. That would be special.

  • leeswife

    What do the stars indicate on the back of their uniforms?

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