Wednesday, January 12th, 2011 at 12:20 pm  |  10 responses

Sacramento Kings Renaming Their Arena

Their co-owner hinted at it earlier in the week, and now the Kings’ new corporate-branded name has emerged. Goodbye Arco Arena, say hello to Power Balance Pavilion. From Sactown Royalty: “For 25 years we have known the Sacramento Kings’ arena in Natomas as ARCO Arena, but the building’s naming rights are set to expire in 2011 and the gas company opted not to renew its contract. Almost lost in yesterday’s Bee interview with Joe Maloof was this bit on the arena naming rights: In another development, sources close to the situation confirmed the Kings are on the verge of announcing a new multi-year naming rights deal. In other words, Arco Arena won’t be Arco Arena much longer. Asked to provide details, Joe Maloof would say only, ‘I can’t talk about that right now. You’ll just have to wait. But everybody is going to be surprised.’ Today, a credible source told Sactown Royalty that the Kings have agreed in principle to a five-year deal with Power Balance LLC to rename the arena the Power Balance Pavilion. This is not a joke, and Joe Maloof was right. Everybody is going to be surprised.”

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  • derby

    ..i wonder why ArCo didn’t sign the extension..
    baah! blame it on Cousins

  • riggs

    they need to rehaul their whole team and team image.

  • bails1

    I saw the coolest documentary about this year’s Kings. It’s called Major League.

  • the_baller20

    omg thats actually the best arena name of life. plus power balance is the best shit ever

  • http://slamonline.com Ghost

    About timeee.

  • doyouwantmore

    Please just let ‘em stay in Sacramento.

  • http://slamonline.com Ugh

    Oh my god. Surely there’s no way Power Balance will still be trading in five years?

  • KB8toSG8

    Loved ARCO arena……

  • sounddust

    Palace of Anything > Pavilion of Anything

  • http://www.twitter.com/HurstySYD Hursty

    Powerbalance is apparently fraudulent.
    I don’t know the whole details, but apparently the Australian Consumer Watchdog Commission found them out.. there’s no scientific evidence the bracelets etc actually do anything.