Tuesday, March 1st, 2011 at 5:45 pm  |  9 responses

No Power Balance Signs Yet on the Arena Formerly Known as ARCO

by Jonathan Santiago / @itsJONsantiago

The arena formerly known as ARCO officially became Power Balance Pavilion today. The Sacramento Kings‘ partnership with the sports bracelet manufacturer includes a multi-year naming rights deal to feature the company’s moniker on the building the Kings call home.

However, the arena’s exterior remains nameless after construction crews worked to remove the old signs featuring the ARCO name from the building. With the Kings future in Sacramento still up in the air, Power Balance issued a statement addressing the status of their partnership with the Kings. Here is a portion of it.

“The arena naming rights was but one element of an innovative and broad partnership. While we will need to revisit the terms of the arrangement, there is every expectation that the partnership will continue even if the Kings were to relocate and we’re very excited about that. Ultimately, the deal was about aligning with a great brand for the benefit of our team, our fans and the community, not merely placing a name on a building. As such, Power Balance and our partners have mutually agreed to delay installing the new Power Balance sign on the arena until further notice.”

The building’s twitter account has yet to officially change its @arcoarena handle. However, there are now signs inside the arena featuring the Power Balance name.

Information from KFBK Radio and the Sacramento Bee were used to write this report.

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  • al

    bring them back to rochester NY. Royals fools !!!

  • Hugh Jass

    Power Balance bracelets have been proven not to work. The company itself was forced to admit as much in court. Seems they are the perfect partner for the Kings.

  • Binaural

    Hugh hath spoken truth.

  • Chris Luki

    Power Balance were pretty much shut down and run out of Australia after they were proven to do nothing. How much longer before that spreads worldwide?

    Poor choice Kings…

  • http://slamonline.com Ugh


  • c.a.

    The sign is there. if you can’t see it, you just don’t believe in it enough, and you obviously don’t have the power. that is why you’re a failure, get yourself a damn bracelet. loser.

  • silverselectjd

    @hugh No they weren’t. They were forced to reword their advertising. Massive difference. Saying the product works puts you out of business, saying their isn’t an exact science to prove it works, puts the onus on the person looking to buy the bracelet or already wearing the bracelet.

  • otto

    these bracelets are bulls**t but if they pay me i will wear three on each wrist

  • Eli

    they’re BS but the players wear them because it gives them a mental edge. plus, they look good. i like the name (not a SAC fan though)