Monday, January 2nd, 2012 at 11:00 am  |  4 responses

Attendance, TV Ratings Up in the NBA

Lockout, what lockout?! The NBA has bounced back nicely from its hellish offseason, per the LA Times: “Although shortened training camps have produced some ragged play, the NBA’s first week has been a success by other measures. The post-lockout scramble to fill rosters through free agency and trades was enormously entertaining, a fantasy league come to life. Chris Paul was a Laker, then he wasn’t. He was a Clipper, then he wasn’t and then he was. The twists and rumors were perfect for Twitter-addicted fans and players who commented on their Twitter accounts, creating greater anticipation for the season than a normal training camp could have. The five Christmas Day openers produced healthy ratings on TNT, ABC and ESPN, as ABC drew 11 million viewers for the Lakers-Chicago Bulls game, its third-largest NBA audience ever. TNT’s average of 5.9 million viewers for the Boston Celtics-New York Knicks game made that the most-viewed NBA Christmas Day game on cable. In addition, 25 of the first 32 games were sellouts, up from 19 of the first 32 last season. Chris Granger, the NBA’s executive vice president for team marketing and business operations, said fan-friendly initiatives helped teams play to 99.2% of capacity over the first 32 games, up from 90.3% for the full 2010-11 season. ‘We’re very focused on our relationship with our fans and our suite holders and our corporate partners, and have been throughout this work stoppage,’ Granger said in a phone conversation. ‘We clearly appreciate their patience. We clearly understand the stresses we put on them and their businesses. We’re always worried about our relationship with them. But I think it speaks to our teams and their ability to maintain good relationships with our fans even during a difficult time. Hopefully, that’s part of the reason things seem to be going pretty well so far.’”

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  • JEr dawg

    This is refreshing I guess, but sometimes people lie. Just like Enron.

  • Shecky Shabazz

    I don’t believe any of this. How can attendance be up with games so close together? (Most) People don’t have time to go to 5 games a week. The only way I can believe this is if ticket prices were slashed.

  • Heals

    @Shabazz, yeah let’s see in Feb, Mar, Apr, etc. if it holds up when kids are in school and people don’t have vacation days to blow before the year ends. Plus there have been many “prime” match-ups to kick-off the season and very little competition from network and cable TV given the holiday schedule is full of re-runs. Plus these #’s would have been up anyway; both LA teams selling out, Bos/NY/Chi good, Mia and Dal coming off of the finals, rookie debuts and so on. Oh yeah and people are watching cause the players are soooo entertaining that they even compel us to watch despite a lack of continuity for most teams…

  • Kilo

    Lock out Smockout