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Thursday, August 9th, 2012 at 9:20 am  |  28 responses

Pistons Could be First Team to Have Advertisements on Jerseys


Pending formal league approval, the NBA will soon allow small patches on the upper left part of jerseys to help provide team’s with another source of revenue. And, according to Detroit Pistons president Dennis Mannion, the Pistons are planning on implementing jersey ads in the not-so-distant future. Via the Detroit Free Press: “Palace Sports & Entertainment president Dennis Mannion said Detroit Pistons jerseys ‘most probably’ will have small sponsorship patches in the future. Mannion said Tuesday there have been discussions about offering the space as part of a package with a high-end sponsor. ‘The ilk of sponsor that you could attract is typically very big consumer marketers, and they help you with your brand,’ Mannion said. ‘So I think we are doing an OK job here in the Detroit metro area with the Pistons brand, (but) there are sponsors out there that can take you to a whole new level and other markets, and that’s exciting.’ The NBA’s partner, the WNBA, already has gone down this path. And according to forbes.com, the top soccer league in the world—the English Premier League—has generated $178 million from similar sponsorships. The NBA estimates the move could generate $100 million for the league.”

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  • bdogg

    dumbist idea ever! this is not Europe..no offense and it is not the WNBA…teams make enough money…athletes should not look like a nascar car..sorry!!

  • Louis

    This is bullshit, jerseys are going to look terrible, and the teams have enough money anyway. Stupid idea by a bunch of greedy old men

  • http://www.newyorkshockexchange.com Shock Exchange

    What next … Handing out free toasters to entice fans to attend games?

  • biggieman

    I agree, horrible idea to advertise on jerseys! But I would have to get a free toaster to want to pay to watch the Pistons play… yawn.

  • LA Huey

    Already copped my jersey so it won’t have a patch

  • Chris

    Its bad enough that we are naming arenas after companies. If you are going to put one ad on an NBA jersey you might as well say to hell with it and cover the jersey with ads. No such thing as selling out just a little bit.

  • http://www.slamonline.com Wayno

    There’s money in it, count on it happening more and more in the league.

  • http://thetroyblog.com Teddy-the-Bear

    This is stupid as hell.

  • http://nba.com GP23

    Honestly wouldn’t be surprised if the NFL, NHL, and MLB do the same in the future aswell…

  • RunNGun

    Awesome! Can’t wait for a big KOTEX or DUREX logo on the unis.

  • Realist

    Basketball is a sport but the NBA is a business and this is a business decision, so i cannot blame the league for opening up to this. If it creates revenue why not? Keep your eye on the prize after all business is business!!!

  • http://www.stillonthebench.blogspot.com TR

    As long as it doesnt say “Coca-Cola” in place of “Knicks” im cool with it

  • lososway

    hopefully the loss of jersey sales will be greater than the gain of ad placement revenues, but I doubt it. Fans would have to stop buying jerseys completely.

  • pposse

    how is ad placement revenue computed?

  • MUBWAR

    well I guess my cb4 raptors jersey and my number 6 lbj all black will be my last purchases from NBA.com besides league pass off course

  • PnoyVibe

    No, It’ll only make the jersey more ugly. Bad idea.

  • LA Huey

    I’ll co-sign TR. But I don’t like it if the ads are on jerseys that you actually buy

  • http://www.newyorkshockexchange.com Shock Exchange

    Anyone notice how as the product the NBA puts out begins to deteriorate, it comes up with gimmicks (players forced to wear suits, ads on uniforms, free toaster ovens at Wolves, Hornets and Bobcats games) to generate revenue and fan interest?

  • http://theurbangriot.com The NUPE

    What I’m trying to understand is why didn’t they do this before. As an owner of any business I want to maximize my revenues, this only makes since. From a players perspective I understand this can cause a conflict of interest if, for example the team has Mercedes Benz advertisement and the player has a deal with Buick. But, this increases basketball revenue in general and therefore becomes additional source of money players can argue should be spent toward player salaries. Overall, this is a win-win situation. Also, I think the league and teams will try to keep the adds in check with the uni design because they don’t want to lose out on too many jersey sales. Personally it wouldn’t matter to me one way or the other if the jersey had an additional shoulder patch add if I wanted to buy one.

  • http://www.soundcloud.com/tray-5 T-Ray

    This sounds like a Jackie Moon idea.

  • Bballrehab

    It’s some terrible news. I grew up with Jordan and Barkley posters hanging on my bedroom wall. Those immaculate Bulls and Sixers uniforms were dope. Now imagine today’s Heat uniform sporting a Durex or Sony add. It totally discredits the League in my opinion and will ternish its image.

    Instead of going that way, why not stop signing ridiculous multi-million contracts with subpar players like many franchises have done in the past?! Save the money instead of playing with the League image and legacy!

  • jufu

    i see ‘taco night’ games a la glory road.

  • LA Huey

    NUPE, probably won’t have conflict of interest problems as Adidas is the official outfitter of a league with many players repping Nike, UnderArmour, etc
    Bballrehab, you’re over-reaching.

  • Mas.2

    Most people in this blog don’t go to games or support their teams in a economical way. It is all about the money. If you don’t like it watch football or hockey. And even more so; don’t support your team.

  • http://slamonline.com Bambam

    @RunNGun…Now that was FUNNY, personally I think this is a Stupid Ass idea. No offence to Europe or WNBA but can can we just leave the NBA alone theres an old saying that goes ” If it ain’t broke don’t fix it” besides who’s getting the money the players or the NBA owners, those GREEDY ASSES OOPS! sounds like another lock out brewing.

  • juzplayurgame

    well business is business folks…
    i don’t like the idea but any leagues are about making money

  • http://theurbangriot.com The NUPE

    @Bambam… I think the problem with the NBA is that it the revnenue streams are broke and that’s what they are trying to fix. Putting these adds on unis has helped increase revenues in other leagues, and should work the same in the NBA. In a league where the majority of the teams are still showing a net financial loss, this is a way to help fix that. Sure, there are other ways, but this is a less drastic approach than other potential future options.

  • Young C

    Is it $100 million per team or for the whole league? Because $100 million split between 30 teams is only $3 million per team. So youre telling me youre going to sell out your team for $3 million and youre a billionaire? Thats just greed. That’d be like me getting a tatoo of exxon mobile on my forehead for $30. Its stupid. We’re getting closer and closer to Idiocracy every day. Although I am looking forward to watching the Philadelphia Fuddruckers someday.

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