Friday, November 30th, 2012 at 10:55 am  |  15 responses

Phoenix Suns Offer Fans Money-Back Guarantee if They Don’t Have Fun

Faced with dwindling attendance — the Phoenix Suns are on pace to have the lowest per-game fan turnout since 1992 — the team’s crack marketing staff has come up with a gimmick that is, well … it’s interesting. They’re offering Suns fans a money-back guarantee if they don’t have fun at an upcoming game. ESPN explains: “Next Thursday, the Phoenix Suns will be the first team in NBA history to guarantee its fans that they will have fun at the game against the Mavericks, or they can get their money back. ‘After that game, I think we were all struck by the fact that so many people were leaving our building with a smile on their face,’ said Suns president Jason Rowley, who took over as team president this summer. ‘Normally, when a team loses fans are down. But not with us. And that was an eye-opening moment.’ [...] The economic downturn greatly affected the city’s real estate market, which is just now starting to turn around. Then there’s the fact that the Suns haven’t made the playoffs in the last two seasons. That’s after making the postseason 18 times in the previous 22 seasons. Perhaps even more challenging is the fact that, with Steve Nash off to Los Angeles, there’s not any particular star on this team that brings out the masses. Draping Goran Dragic on billboards throughout Phoenix wouldn’t exactly work. At least not yet. ‘That’s a big part of why we’re doing this,” Rowley said. “Just because our players don’t have huge name recognition doesn’t mean we’re not fun to watch and can’t compete. Sure, people relate to star power, but we believe in the team aspect and we’re marketing this team as a team instead of a group of individuals.’ The Suns aren’t doing anything special next Thursday. They’re not offering concessions as special prices or featuring a famous artist at halftime. They’re not connecting any sort of rebate with winning, as teams have done with season ticket holders when they have missed the playoffs. Doing what the team does every home game is enough, they believe, to get someone to sample what they have to offer. And if they don’t like it, they can get their money back in its entirety. Simply fill out an online form and send it in with your ticket.”

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  • Table Manners

    Good thing I got tickets to this game. Suns games have been more about whoever they’re playing rather than themselves in the past. I’ll have to see how “fun” this really will be and get back to y’all.

  • christianbullen

    Jackie Moon better wrestle a bear.

  • http://twitter.com/sooperfadeaway nbk

    this has to be a joke. Robert Sarver is a flaming idiot. Y’all just lost by 40 to the Pistons. Suns games haven’t been fun in 2 years.

  • http://twitter.com/RyanDeahn RyanDeahn

    This sounds like some semi pro Jackie Moon type stuff right here. What’s next? A fake million dollar check for someone who hits a full court shot?

  • Dymez

    I don’t know how the people of Arizona are, but you would think some shady people might go to a game, actually have fun, say they didn’t, and get their money back. I know they’re just trying to regain the fan interest that they garnered over the past decade, but this is an act of desperation without thinking.

  • danpowers

    same what i thought. quite funny tho

  • Caboose

    Kings games haven’t been fun in….sigh. A long time.

  • Seth

    Seeing the gorilla mascot flying through the air and stuff is cool. I’d pay to see him.

  • http://twitter.com/sooperfadeaway nbk

    at least they aren’t fronting lol

  • Seth

    That’s the first thing I thought of, how people will probably take advantage of this and get their money back whether they had fun or not. There’s potential for a lot of lost money here.

  • Caboose

    They’re embracing it. Sleep Train Arena.

  • http://twitter.com/sooperfadeaway nbk

    HAHAHAAHAHAHAHAHA that’s one of the best comments of all time

  • http://twitter.com/sooperfadeaway nbk

    i can tell you the majority of people who have been supporting this team through the last few years see this as an opportunity to see a game for free.

  • thesage

    How will they make money? How is goran dragic’s 30 Million dollar contract gonna be renewed??????

  • DMC14

    i thought the same thing. if i was in Phoenix i would.