Wednesday, April 3rd, 2013 at 3:55 pm  |  19 responses

Ads on NBA Jerseys May Not Happen for a Year or Two

Rick Welts, the man partly responsible for helping to usher in an era of sleeved jerseys, says the idea of plastering sponsorships on those same shirts is still another season or two away from becoming reality. The problem, as always, is money. Per Sports Business Daily: “The NBA hopes to hold a vote to approve the sale of jersey sponsorships this month, but Warriors President & COO Rick Welts thinks it will be at least another year or two before owners approve the proposal. Welts, on the opening panel at the IMG World Congress of Sports, said, ‘Money is holding this up. The problem is that at a lot of levels, the local franchise levels, we are creating a disparity in revenue from big markets to small markets, and teams look at this as magnifying that (disparity) even more. So should we share that money? That’s a hard discussion to have with a brand new source of revenue.’ The league last July began weighing a plan that would put a 2.5-inch-by-2.5-inch logo patch on uniforms for the ’13-14 season. Small-market owners are concerned the value of the sponsorships will be greater in large markets and that will allow those teams to pad their revenue and potentially help big-market teams pay players more and improve their rosters. Welts said team presidents think there is a ‘middle ground’ where 25% of each team’s jersey sponsorship revenue goes into a shared pool. But he is not optimistic an agreement will be reached in the next year or two. Welts: ‘Everyone knows there’s a big pot there. It’s not uncomplicated, but the idea that we have hundreds of millions of dollars sitting out there and we can’t figure out a solution to bring it into the league, shame on us.’”

  • Add a Comment
  • Share
  • RSS

Tags: , , , ,

  • http://www.facebook.com/people/Mike-Gilbert/100001749589586 Mike Gilbert

    hey if this would make ticket prices drop, fine by me.

  • LLC#12

    Just put them on practice jerseys and the shooting tops. Put the logos as big as the sponsor wants, and then the game jerseys aren’t ruined. Everybody wins.

  • http://www.facebook.com/evan.boland Evan Boland

    Do you see Ads on NFL, NHL, or MLB jerseys, NBA? Despicable

  • KingBenjamin

    No one said it would make ticket prices drop.

  • RayJr

    I could live with that. Great idea.

  • G$

    I’m a big fan of the Houston Exxons. But I used to like the Seattle Starbucks, before they moved to OKC and changed their name. Sigh.

  • makoface

    very good idea- the warmup tops especially. theyve already got the brand of the manufacturere all over them- nike adidas, etc, i could live with another logo here and there, like the nascar ones- which are covered. just not the game jerseys. i think someone should pass on your idea mane.

  • Russell


  • roscoe

    i have an idea…

    how about putting different coupons on jerseys every night…

    that way everyone wins!

    2 for $5 pizzas

    3 for $6 socks

    5 for $10 something

    I mean its gotta work, right?

  • roscoe

    you won’t have a choice…

  • roscoe

    if there are two things you can count on they are:

    1. Increasing ticket prices
    2. Increasing beer prices

  • underdog

    Too bad it’s not the practices and the pre-game warmups that are nationally televised. Warmup tops are only seen in time-outs, when the TV-ads are on air. This idea could work, but it would mean much less money for the poor owners.

  • Amber Collier

    til I looked at the receipt which said $9046, I did not believe that…my… best friend woz like actualy making money in their spare time from there new laptop.. there sisters neighbour had bean doing this less than eighteen months and as of now repayed the dept on there villa and purchased BMW 5-series. this is where I went, fab22.comCHECK IT OUT

  • OverDoose

    If them insane greedy f**ks actually do it, I’ll put my NBA League Pass money into something else.

  • jaycee

    There is a way to make it work. Share the money equally. Shame on the rich bastards wanting to stand over the slightly less rich bastards.

  • jaycee

    having said that it will ruin the jerseys. But as a few wise gentlemen once said C.R.E.A.M.

  • Max

    Than it’s old school jerseys from here on out.

  • http://www.facebook.com/people/Mike-Gilbert/100001749589586 Mike Gilbert

    well that’s why I said if….I know it’s wishful and foolish, but more revenue from other areas other than tix means they can drop prices…right? sigh….I know…

  • http://www.facebook.com/Alanpg Alan Pg

    Shit, are they greedy…