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Thursday, January 16th, 2014 at 2:55 pm  |  32 responses

adidas Unveils 2014 All-Star Game Uniform, Apparel (PHOTOS)

An official first look at what the best players will be wearing in NOLA.

Exactly a month before the 2014 NBA All-Star Game is set to take place in New Orleans, LA, adidas has unveiled the uniforms and warmups that they designed for the festive, not-quite-mid-season event. 

Not surprisingly—but definitely most strikingly—this season’s All-Star Game uniforms are adorned with sleeves. 

“For us, we looked at the landscape of basketball,” says Chris Grancio, Global Head of Basketball Sports Marketing at adidas. “We saw players playing in t-shirts everywhere, fans on the street [wearing sleeves] and NBA players in practice. So for us, we thought it was a great opportunity to introduce something new and innovative.” 

Less than a year ago, the Golden State Warriors debuted an adidas-designed sleeved uniform in a regular season game. Since then, a slew of NBA teams have adapted the look on alternate uniforms, and a handful of NCAA teams wear sleeves as well. Most notably, on Christmas every single team that played wore sleeved uniforms

“It took us a long time to develop it, to make sure the sleeves perform the way we needed them to,” says Grancio. “The way we’ve engineered the gusset, there’s no resistance. It plays and feels like just like a regular jersey.” 

Typically, adidas uses the All-Star Game as a chance to debut and test new technology and uniforms. Aside from the sleeves, the BIG logo concept, first seen on Christmas Day, is seen on the 2014 All-Star Game uniform. Additionally, colors native to New Orleans, such as purple and green, are infused into the design of the uniform. Woven shorts, first seen at the All-Star Game three seasons ago, are also utilized again.  

“Adidas came in in 2007, in Las Vegas, and we introduced a red and blue in a different way. From there, it’s a been a springboard to every single uniform you’ve seen since then,” says Christopher Arena, NBA VP of Apparel, Sporting Goods and Basketball Partnerships. “There’s been one or two design elements or innovations with the uniforms or warmups that we’ve been able to show the world on our biggest stage.” 

The jerseys and warmups will be made available to the public, with prices ranging from $80 – 130, at NBAStore.com. Other All-Star apparel will be sold there as well. 

The 2014 All-Star Game uniforms and warmups were first seen online earlier today, in the form of blurry photos leaked by a French website.—Tzvi Twersky

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  • Seth

    Why the sleeves? WHY?

  • ATL dynamite

    THOSE SLEEVES………………………………..
    please somebody tell me it’s only their shooting shirt

  • spit hot fiyah

    they are smart, it’s about saving money. give the players the same free t-shirts that the fans get.

  • spit hot fiyah

    “It took us a long time to develop it, to make sure the sleeves perform the way we needed them to,”

    so they can cover the arms? they have geniuses working over there

  • spit hot fiyah

    i called it a few weeks back. and i said them tat it doesn’t make any sense, i’m sticking with that

  • DannyAingesBarber

    I’d love to see one of the players cut the sleeves off.

  • Dfrance

    No numbers on the front? Sleeves? Is this a rec league? Wassup with the color scheme? The game is in New Orleans, home of jazz, Mardi Gras and the Hot Boys and this blue, red and green garbage is the best they can do?

  • Jay Brodes

    i hope that is the shooting shirt and not the jerseys…these as chuckster would say…turr-ible!

  • Dfrance

    “The way we’ve engineered the gusset, there’s no resistance. It plays and feels like just like a regular jersey.”

    So you go out of your way to design a jersey with sleeves, to perform like a jersey without sleeves? What am I missing about this?

  • Dfrance

    Its turrible, but I feel you! lol

  • JML-G

    them sleeves need to go away for f*cks sakes

  • mike

    i see the warm-up shooting shirts , but where are the jerseys?

  • bigball1

    adidas can’t just up and change the game like that Nike needs to get on the nab tip fast look how much better the NFL jerseys are f..k adidas

  • robb

    Those look more like Las Vegas, not NO.

  • Jef

    I’m starting a petition for the NBA to terminate their contract with adidas…this has to stop

  • brent

    adidas ruining the game is this soccer now ? theses sleeves and ultra tight fit of the jersey is horrible nike needs to outfit the leauge most players in the nba wear nike anyways cant wait until adidas contract is up

  • davidR

    they should just rock tall white tees

  • jone

    the all star game is the perfect game to have the nick name jerseys.

  • jone

    i think it also warms the shoulders better then a jersey… i’m not saying i love it… it looks really downright ugly… i’m just saying there are other benefits that sleeves shirts have that jerseys dont.

  • APHX10

    Don’t care how long it took them to design… the fans just don’t want them and neither do players!
    Fans choose to wear a shirt under the jersey as a background canvas, not we wish for sleeves you f@#$/ing idiots

  • Darksaber

    Y.U.C.K.
    Can someone blackmail the Adi Dassler crew into giving the NBA clothing contract to Nike, Under Armour, hell even Reebok? Please?

  • e

    I am guessing it will be like christmas uniforms not a shooting shirt.

  • Evan Boland

    Adidas please..

  • DreamShake1990

    Why the hell did they all of a sudden decide there needed to be drastic changes made to the uniforms… Especially to something the looks like sh*t

  • Marvis Irwin

    Fugly!!!!!!!!!!!! Burn’em

  • Max

    Ewewewewewewewew…
    Remember back in the day when each player would play in his own teams jersey? I found that to be sick at the time, I doubt kids have the same feeling about these ones..

  • Drig

    That’s……..trash.

    I mean, if the inspiration is football, why not take a cue from them and make them look classy at the very least?? And not having the number and the team name on the front of a basketball jersey is like not having the logo of the team on a football shirt. Unacceptable.

    I wouldn’t be surprised to see a few all-stars pull out of the competition to nurse some “injuries” once they get a second-look at this………..mess.

    Well, atleast I don’t have to see Kobe, Rondo, CP3 or Westbrook wear these atrocities.
    Every dark cloud having a silver lining and all that…..

  • Foxx ( Danmark Fax )

    Yeah! HAHA! But is good to change sometimes from sleeveless to sleeves.

  • Marco Heino

    Adidas, NO!

  • pposse

    the east one looks like a boston celtic alternate jersey

  • 360

    I wanna say they’re in their last couple years if not last one, don’t quote me on that as im estimating. But you’re right, this has to stop..Nike made the best NBA jerseys since I’ve been around. Swingmans!?

  • Henry IV

    whats up with this sleeve movement? its basketball! arms need a wide range of motion for a comfortable release, idk if they make a difference but its just dumb!

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