Friday, September 17th, 2010 at 1:05 pm  |  68 responses

SLAM 142: On Sale Now!

New Era begins with LeBron James & Dwight Howard.

by Ben Osborne / @bosborne17

Finally! After a long summer filled with special issues in our office and a lot of free agency-induced chaos in the NBA at large, the new season is almost upon us…as is the latest issue of SLAM!

s142blogGiven that he was by far the biggest story of the summer, you knew we had to put LeBron James on this cover. And in a nod to one of our biggest advertisers (more on them in a minute), and the fact that King James’ biggest comp for a Finals berth may well be his Heat’s closest geographic rival, we put Dwight Howard on one as well. The Battle for Florida, if you will.

Forget the Heat for a second; the Magic haven’t even gotten the same hype this offseason as the Celtics (or respect; I was a bit surprised by the voting in yesterday’s Polladaday). But that doesn’t mean they won’t be a worthy challenger. Orlando is coming off a 59-win season and is just 15 months removed from playing in the Finals.

While LeBron is the one who famously said he wants to be a “global icon,” Magic leader Howard is the one who spent this offseason traveling the world, spending time in China and India and readying for a trip to Haiti as we went to press, as well as working on commericals and a movie. Dwight has been so busy, in fact, that some fans wonder if he’s doing all he can to get better as a player. Well, in a great interview by our man Aggrey Sam, Dwight says that he can indeed do it all.

As for LeBron, we were thrilled to speak with him in August when he was otherwise on a media blackout. You probably read parts of Lang Whitaker’s interview with LeBron here, but there’s even more in print.

Now, the “New Era” I put in the headline to this story doesn’t just reflect the new season—it’s also speaking about the magazine industry. The pictures you see of the issue show what you’ll see on the newsstand (the uniforms) and what you’ll see underneath (portraits of LeBron and Dwight). Let me be blunt: if a big-time company like adidas wants to pay SLAM to wrap our cover to advertise their new “Rev 30″ uniforms, we’re going to welcome it. For one thing, the “ads” couldn’t be more relevant to our subject matter: In case you haven’t heard, adidas is making all-new on-court uniforms for all 30 teams this season that are lighter and sleeker than NBA uniforms have ever been. We have a story in this issue about the uniforms, and we’ll be covering their unveiling at the NBA Store next Wednesday.

And in this era when all printed magazines are struggling to maintain financially, it’s frankly an honor to have adidas want to take over our front page. I’ve been told both covers will be at every newsstand in equal numbers, in the US and overseas, while subscribers will get theirs at random. We obviously welcome any hardcore fans to buy ‘em both!

Besides the cover subjects and the uniform story, we also have stories on Rudy Gay and Paul George, sick posters and a dunk from the summer’s international action, and a back-to-school College Preview package that includes looks at the top men’s and women’s teams in the country as well as features on Skylar Diggins, the Georgetown Men’s Program, and an old-school on Hedake Smith, which is very intense. Plus much more.

In short, it’s another terrific issue, with two great covers and an unprecedented cover wrap (for us, at least) that should only help the SLAM brand. Look for it this weekend in New York City and elsewhere in the country next week.

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  • martin

    nice dwight cover!

  • http://www.slamonline.com Eboy

    I love the wraparound! I’m almost certain that I’ll receive the Dwight issue in the mail, so I’ll be on the lookout for the Bron cover around the way! Great look all around!

  • http://slamonline.com/ Ryne Nelson

    Hedake was the truth… as are these covers!

  • http://slamonline.com Ben Osborne

    Thanks Eboy. Appreciate it.

  • Ryan.T.

    NICE! Wraparounds a sweet addition to an already great product..

  • http://Myspace Shanoooooo

    Which on is coming in the mail and which one will be on news stands ???

  • Geoffrey DJ

    Great covers! Which one will ship to Holland?

    And when are my Knicks getting some love?! I know they failed to get The King, isn’t Stoudamire a good catch?


  • sirius black

    day by day slowly chipping away for the new season to start

  • Ben sin

    Bron looks bigger than Dwight here. Insane.

  • http://hoopistani.blogspot.com hoopistani

    wow. shocker. LeBron James on the SLAM cover? whowudathunkthat?

  • JTaylor21

    The season needs to hurry up and start because I’m losing brain cells for every minute I’m forced to watch corny a** football.

  • http://www.slamonline.com/ niQ

    Which one do I get from Subscriptions in Toronto?

  • http://google J-RO

    Ca we reffer Mr. Howard to some tattoo artists?

  • http://google J-RO


  • http://www.bulls.com Enigmatic

    I honestly don’t care which one I get in the mail cause they both look dope, I might even go and pick up the other at the store. I’m just wondering how many subscribers in Cleveland are gonna have to break out the lighter fluid again.

  • str8 from samoa

    haha lebron looks gangs on this. dwight looks gay hahaha

  • http://tengu23@hotmail.com tato

    Wow, SLAM again rules the basketball magazines…i`m waiting for this, wherever cover drops here i México, i will buy it…

  • http://Www.slamonline.com Myles Brown

    This looks familiar…

  • http://www.twitter.com/TheDiesel Anton

    Damn, fresher than Fresh Prince.

  • http://www.dontevenreply.com total scrotal implosion

    It would be funny if slam ‘randomly’ sent ohioians the bron cover.

  • http://slamonline.com Ben Osborne

    By random I mean I think every other subscriber will get a LeBron issue, and every other will get Dwight. I don’t believe there is any geographic breakdown of who gets what. Also, both covers will be for sale through our back issue department: http://www.primediabackissues.com/Merchant2/merchant.mvc?Screen=CTGY&Store_Code=PB&Category_Code=SLAM

  • http://kb24.com Bigi

    Nice covers, this season is gonna be of the hook!Can’t wait!!

  • http://twitter.com/HarryByrdMan44 LA Huey

    Dope cover. I look forward to what I hope becomes a heated Florida rivalry

  • http://Slamonline.com Caboose

    Will LOVE to see the Heat and Magic play. I think it will honestly be a good game because Orlando’s two best positions (PG and C) are Miami’s weakest. Looking forward to seeing both of them in the ECF

  • http://www.twitter.com/gerardhimself Gerard Himself

    looks fresh. About 6 more weeks to go til the new season starts!

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  • Robb

    @ Ben he looks bigger because the shot is closer. Is that insane?

  • The Lord of Nsam (formerly known as Fresh Prince)

    @ Anton, Fresher than Fresh Prince? That’s why I’m a Lord now (lol).

  • The Lord of Nsam (formerly known as Fresh Prince)

    Apart from looking bigger, LeBron also looks much older, as if he’s Jor-El (Superman’s father).

  • The Lord of Nsam (formerly known as Fresh Prince)

    And I’m a LBJ fan (please Eboy, Philosopher, JTaylor21 don’t get @ me, we’re on the same board!)

  • ripslam

    LeBron cover. How original. At LEAST put all three of them on, all you did now is inflate LeBron’s already-hot-air-balloon-sized ego.

    What the hell does Rondo have to do to get a damn cover?

  • http://www.threadsandkicks.com.au Eduardo

    Dwight’s just like Shaq. Got a great personality for the NBA. Doesn’t need to talk in 3rd person either.

  • http://slamonline.com ENDS

    Well he has had 3 season Previews covers that I can remember, last years with Shaq, the year before as part of the four headed cover and a read and yellow background 4 years ago. can y’all remember anymore. sick cover though, y’all just cant over-saturate the lbj mag market.

  • Robb

    Next cover I wanna see DRose please.

  • http://Slam Ruach Tang

    Bron Bron doin it big once again haters can keep hatin tho.

  • ab40

    Slam has degressed. the stories in the magazine are nog longer than three pages and they max out at five. Whatever happened to in depth interviews? Dwight looks like he lost weight.

  • snuff

    nice cover but im surprised to see lebron in the cover. i was expecting the heat trio to open the season for slam. now im expecting kevin durant for the season opener. hope to see a rose/rondo double cover ish (the same way you did dwill/cp3) and a penny hardaway old school ish. thanx!

  • http://www.stonesthrow.com Michael NZ

    Wraparound looks nice. And on black? Yeah I’m liking it. Re ab40′s point: not that I think SLAM’s features are getting shorter, but I do really like a longer indepth article – these days seems like (print & web) have to cater to the kiddies with the goldfish attention spans. And forget whether Dwight shoulda stayed home and worked on his game – how about playing for Team USA? What was his excuse? Meh, not that it matters now, but still. Anyway, can’t wait to pick up the issue – I actually didn’t read the LeBron snippets posted in The Links – gonna wait till I can read it in full.

  • James

    I love Slam and I’ve been reading it for a long time, but dimemag (don’t like it, just know it) has that picture of Bron in their mag, I was hoping for a new one.

  • James

    Just checked it again, my mistake, must be same photoshoot, But bron doesn’t have the ball in his hands on that picture. My bad. Love the cover Slam :p

  • http://www.slamonline.com J

    sweet cover.

  • logues

    no offense SLAM but the bron cover is a little plain. i mean, for all the hype (u guys even did a cover just on free agency) of where lebron was gonna go and how surprising it was that he chose the heat, the new big 3, the possible finals matchup vs the lakers, thats the best image cover of lebron? u cant even see brons new number 6 for “the new era.” i honestly was expecting a big 3 cover, but im sure that will come up some time this season when the heat start dominating. i do like the dwight image tho.

  • http://www.kb24.com The Seed

    Bron and Dwight covers is great, but I would have loved to seen a FIBA cover with the team and interviews from the team and its players. But these are till nice covers.

  • http://nicekicks.com meloman2.0

    Am i the only one that thinks this is random?… i mean I understand Lebron HAD to get one b4 the season started, but the Orlando cover is really unecessary. They’re coming off failing to return to the finals and they’ve done nothing extraordinary this summer

  • doppler


  • wottywo

    Slam think that Orlando is Miamis biggest challenge to get to the finals this year. That is false claims. The challenge to get out of the east will be Boston.

  • hoodsnake

    Yeah I have to wait until December to get mine. Worth the wait I guess

  • Atrain

    Ugh. Could u have picked two least liked people? Lebron for obvious reasons, and Dwight shrink from the spotlight during the playoffs and spurn USA basketball during the world championships?

  • http://nbaforum.net Holy Karron

    looking forward to seein this joint

  • Gabriel

    How much time I´ve got to wait to read the new issue here in spain. I´m a new suscriber ad I want to read your mag now!

  • LAME

    How original.

  • larrylegend

    gabriel, 3-4 weeks, if you are lucky.

  • str8 from samoa

    yea wouldve been good if they had da usa team on the cover.. hopefully next one?

  • http://all33sports.blogspot.com layOFFtheHATERADE

    all u haters who are complaining about Rondo, shut up. Rondo got CUT off the USA team. he cant shoot a freakin freethrow. come on now.

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  • http://air-tsinelas.blogspot.com Roy

    Both covers are dope however I’m hoping the LeBron cover would drop here in the Philippines though. :D

  • ENDS

    Just Got My D12 Cover with the Shinny Slam Logo. Big ups- to Salm for being the first to Drop the New Orlando Alternate Jersey in the Inside. BLACK MAGIC!

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  • http://pardonthedopeness.blogspot.com DP

    I wanna slap Lebron

  • slamfan4life

    I want a DROSE COVER

  • http://big11mel@yahoo.com Big Mel

    Man I hope however wrote what NBA player are u article was a woman lets just say that

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