Anthony Davis Trademarked His Unibrow

by June 26, 2012

Anthony Davis, the likely top pick in this year’s NBA Draft, has made a curious business decision regarding the infamous patch of hair between his eyes. Reports CNBC: “Davis, known for his connected eyebrows, trademarked the phrases ‘Fear The Brow’ and ‘Raise The Brow’ earlier this month. ‘I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it,’ Davis said. ‘Me and my family decided to trademark it because it’s very unique.’ Davis said that people frequently tell him to cut it, but Davis said he won’t because ‘everyone’s talking about it.’ During Davis’ freshman year at Kentucky, where he led the Wildcats to a National Championship, Davis didn’t capitalize on all the ‘Brow’ merchandise that was being sold due to NCAA rules which would compromise his eligibility. The school kept a close eye on merchants that selling any ‘Brow’ merchandise. ‘We sent a half a dozen cease-and-desist letters,’ said Jason Schlafer, the school’s associate athletic director for marketing. ‘But towards the end of the season, people were getting really creative.’ Schlafer said the brow alone was not enough to stop the cottage industry that emerged in Lexington, but anyone that put Anthony’s number (23), his name or his face in the design was contacted. One store, The Blue Zone, which sold ‘Brow’ T-shirts, was actually the first to trademark the phrase ‘Fear The Brow’ early in Kentucky’s basketball season. […] Asked if a razor company could pay him to shave off his unibrow, Davis says that’s not going to happen. Said Davis: ‘I might have a commercial where I’m acting like I’m shaving it and then throw I’ll the razor down.'”