Portland announced today that they have changed their gym’s name from the Rose Garden to Moda Center, as part of the team’s new naming rights partnership with Moda Health. Per the press release: “The agreement was jointly announced during a press conference today in the center’s South Atrium. At the request of Trail Blazers owner Paul Allen, the new logo for the Moda Center, when unveiled at a later date, will incorporate a rose as a salute to the city of Portland. ‘These are the types of large-scale partnerships that are going to take our organization to the next level,’ said Trail Blazers President & CEO Chris McGowan. ‘This agreement enables us to reinvest in the company and the team at levels that impact every aspect of the fan experience, including the facilities, amenities, events and even the product on the court.’ Physical transformation of the renamed arena and Rose Quarter will begin immediately, with new signage and other visual elements being added gradually. New graphics for the home court surface of the Trail Blazers will debut in time for the team’s 2013-14 regular season home opener on November 2 versus the defending Western Conference Champion San Antonio Spurs.”
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