Foot Locker Announces Partnership with PENSOLE

by April 21, 2015

Do you think you have what it takes to design a shoe for Foot Locker? Well this is you chance, as Foot Locker announced a new partnership with Pensole Design Academy that will give someone the opportunity to create their own shoe. The Fueling the Future of Footwear course is a three-week competition where Foot Locker, Pensole and ASICS will select 18 students to create a new collection for the ASICS Tiger line. Here are the rest of the details from our friends at Foot Locker:

Foot Locker’s first “Fueling the Future of Footwear” course is set to take place from July 13 through July 31. The curriculum for the three-week, class-based competition is built upon Foot Locker’s commitment to delivering the freshest, athletic-inspired footwear and PENSOLE’s “learn by doing” footwear design process. The brands will work together to select 18 students to comprise six teams with skill sets across design, engineering/materials and business to create a new collection for ASICS Tiger™.


The competition winners will be chosen by a mix of Foot Locker, ASICS and industry executives, alongside the professor of the course, and PENSOLE founder, D’Wayne Edwards – acting as master curators and giving the emblematic Foot Locker ”Approved” seal to the winning design. The chosen design will be sold at select Foot Locker locations and the winning team will receive a $12,000 scholarship.


“The future of the footwear industry is reliant upon hands-on learning, and the training of tomorrow’sdesign and business leaders,” said PENSOLE founder D’Wayne Edwards. “With the partnership of Foot Locker, PENSOLE makes it possible for those students to hone their craft and prepare themselves for their professional careers.”


“ASICS is excited to be an integral part of this fantastic new collaboration focused on the future of footwear design,” said Shannon Scott, senior director of brand marketing for ASICS America Corporation. “We can’t wait to see the creativity and fresh interpretation the students bring to this first project.” 

Applications are due May 24. Applicants who are accepted into the challenge will be notified by June 15. All entrants must be at least 18 years of age. For further information, and the application make sure you head over to