You remember the “Hare Jordan” campaigns for Jordan Brand back in the day, right? Yeah, these awesome ads with Bugs Bunny. Well, today Jumpman has announced the return of the Michael Jordan and Bugs Bunny—which means you can expect “Hare Jordan” product to start hitting retail as soon as this spring. Jordan is already promising “an array of footwear and apparel in new and original silhouettes globally” in the coming year. More details, from our friends at Jordan Brand:
More than 23 years ago, a beautiful friendship began between one of basketball’s greatest athletes and one of television’s most beloved cartoon characters. Today, Jordan Brand, in partnership with Warner Bros. Consumer Products, announces the return of the Hare Jordan campaign. As part of the 30th anniversary of the Air Jordan franchise, Jordan Brand and Warner Bros. Consumer Products will introduce Hare Jordan products starting in spring 2015.
“Michael Jordan continues to be the inspiration and reference for how we run the Jordan Brand today,” said Larry Miller, President of the Jordan Brand. “We draw inspiration not only from his unwavering commitment to greatness, but also the creative innovation he brought to the game of basketball. The Hare Jordan campaign was a whole new way to celebrate the fun of the game, and we look forward to working with our partners at Warner Bros. Consumer Products for a new take on this classic.”
The original Hare Jordan collection debuted in 1992 following Jordan’s first championship season. Jordan and Looney Tunes star Bugs Bunny first partnered for the iconic ad, which aired during the professional football championship game, to announce the original partnership between the two brands.
The popularity of the campaign continued to grow over the years, culminating in a major motion picture starring Jordan, Bugs and their friends from the hardwood and the animated Looney Tunes universe.