LeBron James After Unfollowing the Cavs on Twitter: ‘Next Question’

by March 22, 2016

Things became super-awkward in the Cleveland Cavaliers’ locker room Monday night, this after a reporter brought up the fact that LeBron James had unfollowed the team on Twitter earlier in the day.

A visibly-flustered James refused to give an explanation before a member of the PR staff quickly jumped in to end the conversation.

James led the Cavs to an easy 124-91 win against the visiting Denver Nuggets, finishing with his second triple-double of the season.

Per the NEOMG:

In the world of LeBron James, arguably the most scrutinized of our pro athletes – and by “our,” I mean, earthlings – his unfollowing of the Cavs was bound to be noticed. […] And it was, within a matter of hours. The Cavs knew it, nearly instantly. They didn’t know why he did it, didn’t ask him, but they weren’t exactly comfortable with it, either.


Almost immediately, speculation outside The Q began that this was another cryptic message from James on Twitter – and there’s been a lot of those this month – signaling his intention to potentially leave Cleveland for a second time, which he could theoretically do this summer by opting out of his two-year, $47 million contract this summer and becoming a free agent. […] According to a source close to James who discussed the matter with him Monday night, that’s not why James unfollowed the Cavs. He did it as part of his process to prepare for the playoffs.


There is precedence for this. James puts away all forms of social media once the playoffs begin, to cut all distractions and sharpen his own focus on the task ahead. He calls it Zero Dark 23. He did it last year. […] James’ unfollowing of the Cavs was sort of a preamble, the source said. He’s starting to pare down some of the “noise” without shutting off his account entirely.

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