LeBron James Helped Design a $51,500 Watch

by October 01, 2013

In his quest for a third straight NBA title, Miami Heat superstar LeBron James doesn’t want to talk about his impending free agency. LBJ does, however, have plenty to say about a new luxury watch he helped design. Per CNBC: “LeBron James, the NBA two-time champion and four-time most valued player, teamed up with Swiss watchmaker Audemars Piguet to design a $51,500 limited edition watch. ‘I always liked watches growing up. When the opportunity presented itself it was easy to say yes,’ James said in Geneva, Switzerland, at the watch factory in late August. The watch, called the Royal Oak Offshore Chronograph, comes with an 18-karat pink gold case, black ceramic and diamond set push pieces, and a hand-stitched gray crocodile strap. Six-hundred of these watches went on sale at the end of September. ‘Anytime I do anything or have a partnership with anyone that has my name on it, I like to have a lot of personal trace in it,’ said James, whose signature is printed in blue on the sapphire crystal in the back of the watch. […] Back on the court, he’s not thinking about his future yet, ‘Miami has been great to me. Who doesn’t like success,” said James. ‘If we stay hungry and motivated success will follow. There’s a process on trying to be great and you can’t cut corners doing it.’ Next summer, he could become the most sought after free agent if he opts out of his Miami contract. ‘Once I get to the point where I have to cross it I will handle it then.’ His ultimate goal? ‘I want to be the greatest of all time, that’s my personal goal. I have a lot of kids that look up to me as a role model. Every day that I step out of bed it’s a huge burden that I love.'”