Cubes says his All-Star Weekend bash will be the one all other bashes will be measured against going forward: “It literally could be the largest party weekend in the history of the United States,’ he said. ‘That’s how big this thing has gotten.’ The All-Star Game and its festivities will take over the Dallas area in a few weeks. The game itself is Sunday, February 14, 2010 at the new Dallas Cowboys Stadium in Arlington, Texas, where a crowd of close to 100,000 is expected. Cuban says All-Star Weekend might be bigger than the Super Bowl in a way. ‘The Super Bowl, from a television perspective, is the biggest event of the year. But for attendance and partying, All-Star Weekend will make the Super Bowl look like a bar mitzvah.”‘
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