NBA Finals TV Ratings Down From Last Year

by June 11, 2013

The first two games of the NBA Finals series between the Miami Heat and San Antonio Spurs resulted in a TV ratings slip for ABC. Game 1 was down 12% in terms of total viewers compared to last year’s series opener between Miami and the OKC Thunder; Game 2 drew 13% less viewers. Per Deadline and the AP: “The final numbers are in for Game 1 of the NBA Finals and it remains a loss for ABC. Running from 9 PM – 11:39 PM ET, the match-up between the San Antonio Spurs and the Miami Heat received a 5.7/18 with 14.2 million viewers watching. That’s down 17% among Adults 18-49 from the first game of last year’s NBA Final on June 12, 2012. The game was also down 12% in terms of viewers from last year. Having said that, Thursday’s game was the best ever start for a finals that ABC has had when the Spurs are playing. […] The NBA Finals’ television viewership for Game 2 was down 13 percent from last year. Miami’s 103-84 win over the San Antonio Spurs on Sunday night on ABC was watched by 14.6 million people. That’s down from 16.7 million for the Heat-Thunder series a year ago. Miami had turned Sunday’s game into a blowout by midway through the fourth quarter. The Heat’s Game 2 win last season was still in doubt in the final minute.”