Nets Ink First Practice Jersey Ad Deal

by September 08, 2009
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The Nets, pioneers that they are, will receive a small financial boost from a hi-tech firm: “The New Jersey Nets are the first NBA team to sell a practice jersey sponsorship, which will put the logo of PNY Technologies on practice uniforms this fall. The company, a flash-drive manufacturer based in Parsippany, N.J., also bought the naming rights to the Nets’ practice facility in East Rutherford, N.J., to be called the PNY Center as part of a two-year sponsorship agreement. Brett Yormark, president of Nets Sports & Entertainment, refused to comment on the value of the sponsorship. PNY officials would not disclose the specific value but said they are paying in the low six figures for the overall team deal.”