Red comes back to life

by June 18, 2008

By Konate Primus

Reebok is proud of its hometown Celtics and has created a 30-second spot which celebrates the Celtics’ World Championship win and pays homage to legendary Celtics’ coach Red Auerbach. This campaign was launched to build on the successful ‘You Got Rondo’d‘ campaign that Reebok did earlier in the Finals. The spot was filmed at Red Auerbach’s famous statue in downtown Boston at Faneuil Hall and showcases an array of Boston’s famous fans, saying: “It’s amazing… how a man named Red”…just click the link man!