TV Ratings Very Strong for NBA Finals

Executives at ABC, ESPN and the NBA are undoubtedly pleased with the number of people tuning in to watch the Finals. The AP has the figures: “ESPN says ratings for the NBA Finals remain as high as they’ve been in the last seven years. Through three games of the Miami-Dallas series, broadcasts on ABC are being seen by an average of 15,311,000 viewers. Miami’s victory in Game 3 at Dallas on Sunday night earned an 11.1 overnight rating, marking the 22th straight time a finals game has been the most-watched program on a given evening, according to Nielsen. Ratings are up 15 percent over the last Miami-Dallas series in 2006. Viewership is up slightly over last year’s series between traditional powers Boston and the Los Angeles Lakers.”