Executives at ABC, ESPN and the NBA are undoubtedly pleased with the number of people tuning in to watch the Finals. The AP has the figures: “ESPN says ratings for the NBA Finals remain as high as they’ve been in the last seven years. Through three games of the Miami-Dallas series, broadcasts on ABC are being seen by an average of 15,311,000 viewers. Miami’s victory in Game 3 at Dallas on Sunday night earned an 11.1 overnight rating, marking the 22th straight time a finals game has been the most-watched program on a given evening, according to Nielsen. Ratings are up 15 percent over the last Miami-Dallas series in 2006. Viewership is up slightly over last year’s series between traditional powers Boston and the Los Angeles Lakers.”
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