Video: Gatorade REPLAY – ‘We Can Do it Now’

by October 27, 2010

We’ve already said how Gatorade REPLAY was a fresh idea. Now, we gotta admit Gatorade is breaking new ground. Not only did Gatorade restage a high school super sectional game between Chicago rivals Brother Rice and Bloom that went down in controversy a decade ago, but it managed to bring together Chicago natives Common, Lupe Fiasco, Jennifer Hudson and No I.D. to record “We Can Do It Now.” This ode to their hometown can be downloaded for free at