Video: What Does ‘Basketball Never Stops’ Mean?

by November 04, 2011

What does “basketball never stops” mean? Well, how do you define “love”? LeBron, KD, Amar’e, Dirk, Coach K, Sue Bird, J. Cole and Questlove try to put their love for the game into words. The spots from Nike’s “Basketball Never Stops” campaign (#BasketballNeverStops, LeBron dolo) spell it out pretty well too.