adidas Originals Unveils New Flagship Store in New York City

Today, adidas Originals opened the doors to a brand new flagship store in New York City, located in SoHo at 115 Spring Street.

Last night, adidas unveiled the store with select VIPs and media in attendance for a party hosted by NYC rapper Joey Bada$$ and members of the Pro Era Collective including Kirk Knight, CJ Fly, and Nyck Caution—later in the night, they performed at the now-closed Wooster Street adidas Originals location around the corner.

Check out the photos above and the video below (directed by SLAM contributing photographer Ahmed Klink!) for more:

The adidas Originals Flagship Store will be open Monday to Saturday from 10 a.m. to 8 p.m. and Sundays 10 a.m. to 7 p.m.