ASICS Launches New Lightweight Collection

by March 10, 2011

by Ben Osborne / @bosborne17

It’s shoe preview time in the industry so when we’re not in the office or watching games, we’re going to various editor’s previews. Last week we got to see ASICS’ Fall Preview, and it was on point as always. I’ll obviously be more excited when they start putting out basketball shoes, but their running stuff is top notch no matter what. One of their highlights is a new collection called 33 by ASICS, which is inspired by the 33 joints in your foot. Check the enclosed photo and read the release straight from our friends at ASICS.


ASICS introduces a lightweight, minimalist running shoe collection that encourages natural foot movement in its new 33 by ASICS™ collection. Inspired by the fact that 33 joints in the foot allow it to move efficiently, 33 by ASICS styles provide comfort, cushioning and flexibility during active endeavors or every day use while remaining lightweight. Look for the first two styles of this exciting new collection, the GEL-Blur33™ to debut in April 2011 and the Rush33™ available in June 2011, both in select stores.

“We’re excited to introduce this new collection for the consumer looking for a lightweight, minimalist style,” says Brice Newton, Running Footwear Manager. “We have been encouraging natural foot movement with our Impact Guidance System (I.G.S. ®) for years, and this is an opportunity to showcase out latest adaptation with 33 by ASICS.”

The GEL-Blur33 is a lightweight every day running shoe that provides cushioning through Rearfoot GEL® and a Solyte® Midsole, comfort with a no-sew upper and ComforDry™ Sockliner, and flexibility with its five flex grooves, all weighing in at only 9.88 ounces for men (7.85 ounces for women). The functional and fashionable style will be available in five vibrant color combinations for men (black/platinum/maui blue, black/lightning/flame, storm/lightning/neon orange, jet blue/white/ocean, white/black/royal) and five color options for women (sunshine/lightning/orange, neon pink/black/white, white/kiwi/apple green, black/lightning/magenta, titanium/white/ice blue). It will retail for $85.

The Rush33 is a low mileage running shoe that has an EVA Midsole and soft no-sew upper materials to provide a great natural fit. The platform provides excellent cushioning and flexibility at a weight of only 9.63 ounces for men (7.83 ounces for women). The Rush33 will be available in five eye-catching colors for men (navy/white/apple green, black/white/red, white/black/brilliant blue, titanium/white/lime, classic green/flash yellow/white) and five colors for women (white/wineberry /turquoise, navy/grapemist/white, titanium/white/neon pink, black/white/ turquoise, bright orange/fuschia/white). Easily transitional from sport to lifestyle, the Rush33 will retail for just $70.

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