Christian Crosby. If you don’t know the name yet, you will soon. The Voorhees, NJ native is the in-arena host for the Philadelphia 76ers and founder of Live Life Nice, which is a cause-driven digital media and apparel company. Live Life Nice was created in 2014 by Crosby and its focus is on inspiring, motivating and empowering people to be nice and do nice.
The company produces and distributes original, moving content that tells impactful stories about extraordinary people being nice and doing nice. The other side of the company is his clothing line. The apparel provides an opportunity for cause-minded people to represent live life Nice’s core mission, which is to inspire those around them.
Crosby was a trampoline dunker with the 76ers at the age of 18 when his lively personality caught the eye of the team and landed him a full-time position as the in-arena host. Crosby brings life to on-court contests, promotions and interactive features and his halftime performances are an integral part of the game experience.
The multifaceted mogul is also a musician and recently released his first single entitled “Insecure.” Creating this song helped Crosby step out of his comfort zone and walk into his destiny of conquering his fears, insecurities and doubts. Give it a listen and check out the official video above.
The original art (below) consisted of visuals (goldfish, balloons) that were symbolic of “childhood innocence and total freedom, wisdom and health.” Through the exploration of music, Crosby realizes he can express himself in ways he wasn’t able to before and reveal his true thoughts to the world.
By his many talents, Crosby has shown that he is force to be reckoned with. His bright, energetic and positive spirit is certainly needed in this time. Be sure to check out Crosby on the court at a Sixers game and through his new music career.
Ashton Edmunds is an intern at SLAM. Follow him on Instagram @ae11_.