With NBA teams around the League showing off their new threads ahead of the 2020-21 season, the Philadelphia 76ers took a different route to unveiling their City Edition uniforms.
Of course, they issued an official press release, using All-Star guard Ben Simmons as the model. But, in a reboot of one of his iconic SLAM covers, Sixers icon Allen Iverson posed in Philly’s new jerseys.
Featuring Philly’s historic Boathouse Row, the Sixers’ 2020-21 City Edition are the team’s first predominantly black uniforms since the 2008-09 season.
Simmons was reportedly the driving force behind the design for the Philly’s 2020-21 City Edition uniforms, saying that he “always associated the 76ers with the black uniform that Allen Iverson wore in the early 2000s.” In fact, Simmons had a poster of Iverson wearing the jersey when he was growing up in Australia.
Although Simmons actually requested that a black jersey be made as a rookie, Sixers president Chris Heck offered Simmons a deal. If Simmons won Rookie of the Year, he’d be included in the design process.